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Webinar: Messaging with impact – making sure people get the point

Webinar: Messaging with impact – making sure people get the point

On this webinar we were joined by author, consultant and trainer of a new IoIC course Messaging for Internal Communicators: Virtual Learning Liam FitzPatrick to think about internal communications messaging. How do you ensure that your comms get people Do, feel and know the right things and what are some of the less obvious pitfalls when you are trying to be understood? What are the keys to developing core messages that deliver real results?

In this webinar Liam looked at:

  • The importance of being employee-centric
  • The natural barriers to understanding that we all face
  • Why “what’s in it for me?” is a trap to avoid
  • Four generic strategies for change messaging
  • Simple techniques for testing and refining your messages
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