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The IoIC guide to Internal Communication Strategy

If you are developing IC strategy for the first time, or if you’re an experienced strategist who just wants some new inspiration, this guide is here to help you.

Introduction

Surveys of internal communication (‘IC’ from here) professionals continually show that too many organisations lack an agreed, documented and implemented IC strategy.
IC professionals are often called upon to close this gap. And with good reason – creating a strategy sets a clear course of action for how the organisation can use IC to deliver on its goals. Working without one is like setting off on a long journey with no map. Developing an IC strategy is not always straightforward though. It involves acquiring a strong understanding of an organisation’s strategy, operations and people, and using this knowledge to make fundamental choices about how communication within the organisation will happen. But it is thoroughly worthwhile. Done well, it can help IC to make a meaningful and valuable contribution to an organisation’s success. This guide, developed with a group of experienced IC leaders who have been there and done it, is designed to help unpack the process of developing and implementing IC strategy. 

 

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