Home

About Us

Membership

Professional Development

Knowledge Hub

Events

Awards

Careers

Resources & Guides
IoIC
 
 
 

The critical importance of feedback loops in the future of work

7-FOW-Critical-role-of-feedack.jpgThe pace of change in the world today is unprecedented. Covid-19 has revealed flaws in many of the systems that underpin a healthy society, exposing fragilities that require us to upgrade how we live and work in the 21st century. On a daily basis, it’s increasingly challenging to keep track of all the shifts in society, politics, the economy and the environment.

Continuous change creates market ambiguity, which has a significant impact on organisations. If there’s any such thing as a “new normal”, it’s that navigating uncharted territories is part of worklife now. Increasingly, fast-paced and hyper-competitive commercial landscapes create levels of uncertainty that demand heightened market vigilance and constant re-interpretation.

Rapid market responsiveness requires agility of both thinking and action, creating intense pressure for those leading organisations today. It’s becoming ever more challenging for small groups of strategic decision-makers to possess all the data required to make informed choices.

The smooth, multi-directional flow of intelligence within an organisation is the antidote to siloed thinking and decision-making, arguably underpinning long-term survival. World-class internal communication is the primary sense-making mechanism that will determine the difference between failure and success in the future of work. 

This knowledge bank article is only available to IOIC members, please login or subscribe to view the article in full
  • 24th September 2021
    Over 330 internal communication professionals attended the IoIC’s first in person Awards Dinner in two years, on Friday 24th September at The Brewery to celebrate the winners of...
  • 7th September 2021
    COVID-19 has triggered a universal re-evaluation of how we work. The 2020 pivot to remote working amplified a range of trends that had already begun to reshape 21st century business. The...
  • 19th August 2021
    The 2021 FEIEA Grand Prix awards are now open, celebrating more than 60 years of the best in European internal communications at a time when IC is more valued than ever. The IoIC is one of eight...
Resources & Guides

Latest Jobs

Our Sponsors

Room Booking

Thanks for staying with us! Please fill out the form below and our staff will be in contact with your shortly. The see all of our room options please visit the link below.
See All Rooms