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Changing workforce demographics: Understanding the modern workforce

As the Great Resignation adds further pressure to an already squeezed labour market, recruiting and retaining the right people for your organisation has never been more important.

How we communicate internally to existing staff, and externally to potential and future team members, is key to engagement, connection and belonging.

To optimise communication channels and methods, we must understand the attitudes, behaviours and preferences of our audience.

What information helps them do their best work? What platforms do they prefer? When do they like to receive updates?

In a hyper-connected, always-on digital world, there are myriad ways to communicate. But if your chosen channels aren’t hitting the mark, it’s time to ask your audience how best you can serve them.

In increasingly fast paced, digital work environments, we need to understand the demographic makeup of the people around us. Mapping and tracking the unique communication styles – how digital information is optimally absorbed – of everyone within the organisation helps build a clearer picture of how to effectively engage with your audience in the way that serves them best.


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