Driving growth through understanding and enhancing internal & external brand equity: boosting productivity, talent attraction and retention. 

The importance of the employer brand to organisational success is rising up the corporate agenda, with a growing fight to attract and retain talent that delivers on brand promise. The link between the internal and external brand perceptions and its impact on talent attraction, customer experience, sales and business performance is becoming more evident and vital for organisational success. 

The Employer Brand Audit has been developed to help organisations address this challenge, providing a unique assessment and insight on where an organisation's brand is positioned within their employees' and customers' minds. 

The Employer Brand Audit assess the perception of an organisation's brand across internal and external stakeholders across six key factors:
  • Mission for Motiviation
  • Standing for Status
  • Engagement for Encouragement
  • Benefits for Buy-in
  • Delivery for Dependability
  • Impetus for Incentive
Organisations will also benefit from an employer brand rating  and kitemark, which can be used for external purposes, building employer brand profile and attracting talent. 

Developed in Partnership with The Centre for Brand Analysis and Institute of Internal Communication

To find out more contact Jennifer Sproul at the IoIC. 

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