Knowledge Bank

Knowledge Bank

The features and case studies in this section have been produced by the IoIC, Institute members or winners of the IoIC Annual Awards.

They are available to members to help build knowledge and skill in internal communication.

If you would like to contribute a feature or case study, please email Jennifer Sproul

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Case Study: IoIC Awards 2018 Best ongoing campaign
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Hear to Listen by West Midlands Trains Purpose West Midlands Trains took over the London Midland Railway franchise on 10 December 2017, with the majority of its 2,500 colleagues transferred under TUPE.   Providing railway services to commuters and leisure travellers from Liverpool to London, the franchise spans a breadth…

Webinar: The Truth About Trust
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Few deny the importance of trust: it underpins communication, relationships, leadership, and more. Yet do we really understand what is involved? Broadcast: Monday 26 November 2018   This webinar uncovers the truth about trust, drawing together a wealth of evidence as well as presenting original research. It is presented by…

Webinar: Culture Eats Strategy for Breakfast
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Culture in business has never been more powerful, especially if you create one that is centred around trust, transparency and collaboration Broadcast: Thursday 18 October 2018 We are really starting to see an increase in business leaders talking about and taking culture seriously and as such, it’s earned an important…

Webinar: Making internal communication measurement easy
member onlyIOIC Member Only

Measuring and demonstrating the business value of internal communication is our professions Achilles’ heel, yet it really shouldn’t be.   Broadcast: Thursday 04 October 2018   In a recent IoIC members survey, 37% of respondents said they wanted more support with measurement and evaluation, making this the second most requested topic.…

Webinar: Putting dialogue at the heart of internal communication
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'Leaders need to be effective communicators themselves in order to connect employees to the business goals, by building a dialogue that engages employees, making them feel valued, motivated and invested in their organisation' Broadcast: Tuesday 17 April 2018 In this webinar you hear from internal communication author David Cowan about…

Webinar: Why should purpose power internal communication
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'Giving people a sense of purpose literally changes their brain chemistry and has a power effective on their performance' Broadcast: Thursday 29 March 2018 In this webinar we heard from leadership author and communications expert Kevin Murray as he talks about why internal communicators should focus more on purpose, and…

Webinar: Towards the Trusted Advisor
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'Positioning yourself as a trusted advisor is the key to being taken seriously in communication' Broadcast: Thursday 28 August 2017 Being recognised as a trusted advisor is something many internal communication professionals aspire to, but how exactly do we achieve it?   This webinar, delivered by Lee Smith and Ian…

Webinar: But my manager told me...
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Discussing the importance of building trust through middle managers and their effectiveness as an internal communication channel. Broadcast: Tuesday 04 July 2017 Internal Communication & HR practitioners are focusing massively on employee engagement as a key driver of business performance. However, if trust is low, do you have engaged staff? …

10 essentials for staging the ultimate intranet launch

Launch activities are an essential part of maximizing returns on an intranet investment. Planning an effective launch gets new sites buzzing from day one, resulting in faster adoption and increased engagement. Whether there’s budget available – or just manpower and internal communications – the key to a successful intranet launch…

10 initiatives to... ensure leadership trust
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  Building the right team, being consistent and ‘daring to be different’ are amongst the most important things a business can do to ensure leadership trust, according to new insights from senior figures at top brands including Deloitte, Pfizer and Bentley Motors. The findings have been included in a report…
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