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Resources & Guides

Resources & Guides


The resources, guides and case studies in this section have been produced by the IoIC, Institute members or winners of the IoIC Annual Awards.

They are available to members to help build knowledge and skill in internal communication.


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Webinar: Report - Impact of COVID-19 on the communications profession and future opportunities In this webinar, Stephen Waddington, Managing Partner, Wadds Inc., and Visiting Professor, Newcastle University, joined us to talk about a Government Communication Service (GCS) COVID-19 Advisory Panel report about the impact of the coronavirus pandemic on the…
Webinar: Using video to prepare and welcome employees back to their new workplace – a practical guide The return to the workplace may be a strange and concerning one for many of your staff members. Video provides a unique opportunity to demonstrate and show how the workplace has been prepared…

212radio minipodcast: Is IC Evil?

Published: 8th Jul 2020
Is IC Evil? 212radio present regular minipodcasts about internal communication matters. In this edition, presenter Ed Palmer asks the chilling question, 'is IC evil?" and gets responses from two experienced IC practitioners, Jason Deacy and Dominic Walters. Click here to listen to the podcast.
Webinar: Working with leaders to drive engagement and change As part of our 'conversation' webinar series, Domna Lazidou, IoIC trainer and a specialist on culture and engagement, spoke to Nigel Edwards, a senior communication practitioner and consultant with over 20 years successfully working with leaders to drive change and engagement…

Webinar: Creating Your Own Video Content
member onlyIOIC Member Only

Published: 26th Jun 2020
Webinar: Creating Your Own Video Content On this webinar, we were joined by Jeremy Humphries, our Creating Video Content trainer, as he talked about communicating via video. The webinar provided a taster of a full day, hands-on Workshop, including: How to use a camera to engage an audience – whatever the…

Webinar: Virtual Facilitation - How to lead zoominars
member onlyIOIC Member Only

Published: 17th Jun 2020
Webinar: Virtual Facilitation - How to lead zoominars On this webinar, we were joined by trainer, communication expert and author Kim Page as she talked about what's different when we engage online - from technology to facilitation to body language. Thank you to our webinar partner wtv.  
Motivating employees to take action in signing up for their organisation’s long-term health benefits can be a challenge. In this story about telehealth, comms and marketing experts from AIG Life talk about how they engaged employees using an external campaign, and behavioural and client experience advisers from consultancy scarlettabbott reflect…
Webinar: The importance of motivation, and how to measure it This webinar was about making it clear that understanding motivation is vital to the success of any organisation; as it directly links to productivity, which links to performance, which links to profits. With a variety of speakers it covered: The role…

Case study: IoIC awards 2019 – Game changer
member onlyIOIC Member Only

Published: 4th Jun 2020
Connecting employees to the strategy through extraordinary experiences Award: Game changer Case winner: Selfridges – Reimagining the Communication of the 2019 Selfridges Strategy for Selfridges by the Selfridges Internal Communications, Events and Creative Teams Background Selfridges is one of the world's pre-eminent retail destinations and a pioneer in the industry,…
Brand Experiences were contacted to provide creative direction and comms support for One Housing’s business transformation programme, One Future. We delivered a multi-channel campaign that has received many award nominations.  
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