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Resources & Guides

Resources & Guides


The resources, guides and case studies in this section have been produced by the IoIC, Institute members or winners of the IoIC Annual Awards.

They are available to members to help build knowledge and skill in internal communication.


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Professional Area


Webinar: Leading Inside Out - our new audiobook on leadership communication
member onlyIOIC Member Only

Published: Wednesday, 24 November 2021 14:06
Webinar: Leading Inside Out - our new audiobook on leadership communication On this webinar, we were joined by Dominic Walters, Fellow of and governance advisor for the IoIC and coacher of leader, as he talked exclusively about his new audiobook: Leading Inside Out - A handbook of leadership communication (members can…
wtv. in conversation with the IoIC: Avoiding the pitfalls of virtual internal events The partnership between wtv. and the Institute of Internal Communications helps you and your organisation get the most from your internal events. In this webinar Jennifer Sproul, Chief Executive, IoIC joined James Brown, Chief Executive Officer, wtv. to…

Helping organisations when they need to communicate suicide

Published: Wednesday, 27 October 2021 11:29
Please be aware that this guide contains information and advice on a highly sensitive subject that some people may find distressing. Support and resources are available at the end of the guide. Why we've prepared this guide "Communicating the death of a colleague within an organisation is really tough. Finding out…
The stock of internal comms rose like never before during the pandemic – and in the latest Sequel Presents: A Coffee With webinar discussed how IC professionals can benefit. What skills do you need to land a plum internal comms job in this hot market? And if you’re hiring, what…

New approaches to workforce optimisation
member onlyIOIC Member Only

Published: Thursday, 14 October 2021 11:11
With so much uncertainty and ambiguity in the external environment, organisations must adapt, or face the consequences. Yet too few organisations are thinking deeply enough about the operating principles they use to structure themselves. How fit for purpose are existing organising frameworks against the current socio-economic backdrop? How do we…

Webinar: Telling your sustainability story strategically
member onlyIOIC Member Only

Published: Friday, 08 October 2021 08:39
Webinar: Telling your sustainability story strategically We need to do something about climate change. We know it. You know it. Your people know it. But it’s so big, it can feel overwhelming. So, where do you begin? Whatever your goals and intentions as an organisation, the message can get lost…

Factsheet: How to Write an Agency Brief (as part of a successful relationship)
member onlyIOIC Member Only

Published: Thursday, 30 September 2021 09:05
Why is a good brief important? If you are briefing an agency on a project, the quality of their response will largely be based on the detail and information you give them. The result of a better brief  is that the right work is delivered faster.  A good brief creates…

The irrefutable link between communication and wellbeing
member onlyIOIC Member Only

Published: Thursday, 16 September 2021 10:34
In 1948, the newly established World Health Organization defined health as a “state of complete physical, mental and social wellbeing and not merely the absence of disease or infirmity”. In many ways, this holistic approach to health was ahead of its time. It wasn’t until the  980s that significant progress…

Factsheet: Storytelling for Internal Communication
member onlyIOIC Member Only

Published: Thursday, 09 September 2021 08:43
Storytelling is an approach, methodology and series of tips and approaches to help improve the effectiveness of internal (and indeed all) communications. Storytelling emphasises the need to balance emotions and rationality in any form of persuasion; in this respect, it takes much from the theory of Behavioural Economics - that…

The critical importance of feedback loops in the future of work
member onlyIOIC Member Only

Published: Wednesday, 11 August 2021 09:44
The pace of change in the world today is unprecedented. Covid-19 has revealed flaws in many of the systems that underpin a healthy society, exposing fragilities that require us to upgrade how we live and work in the 21st century. On a daily basis, it’s increasingly challenging to keep track of…
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