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Measurement & Evaluation for Internal Communication

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Event Date
3rd Mar 2020
Time
9:30 am - 5:00 pm
Standard Price
£485.00 + VAT
Members Price
£375.00 + VAT
Speaker(s)

Joanna Hall

Location
Edinburgh

Details

Delivered by Joanna Hall of Afire Consulting, this one-day training course will expand on the knowledge, tips and best practice shared in Joanna's Making internal communication measurement easy webinar and will equip internal communicators with the confidence to not only know what to measure and how to measure it, but also the ways in which they can use data to demonstrate the positive impact that internal communication is having on their organisation. 

Reaching beyond the basics, this course on effective measurement and evaluation will be interactive and practical to truly boost your measurement capability.

 

The course will show you how to:

 

  • Measure your communications using a simple framework that is scalable
  • Plan and align your measurement approach with your organisation's overall strategy
  • Define the right measures and metrics to monitor and demonstrate the impact of your communication efforts and channels
  • Avoid and overcome challenges around the measurement of communications
  • Analyse and evaluate your measurement data robustly
  • Influence others using your data and insights

 

The course will be interactive and leverage the knowledge and experiences of your fellow delegates to help:

  • Build your knowledge, skills and confidence in effective measurement and evaluation
  • Equip you with a toolkit of ideas, best practices, approaches and frameworks

 

About the trainer:

 

Joanna Hall has a wealth of experience in internal communication, leadership, wellbeing and culture.  She is passionate about making businesses happier and more successful places to be through the power of great communication. Jo is an advocate of making working environments feel inclusive, collaborative and supportive and she brings this approach to all of her workshops, ensuring delegates learn through a positive, involving experience.

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