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InsideOut August 2015

InsideOut August 2015 Can internal communicators save the banks? The global financial crisis of 2008 saw the collapse of banks prevented by taxpayer bailouts, and the world is still far from fully recovered. But a massive culture change is going on in financial services partly driven by punitive fines for things like mis-selling and rate-fixing, and partly because a shift in behaviours and mindsets is vital to restore customer trust and public confidence. InsideOut talks to Erica Sosna, who has produced a report on how the finance world can create “an ethical high performance culture”.

It also looks at how the Royal Bank of Scotland is aiming to change attitudes among its staff via a people-led magazine called Outside > In, and how Barclays is championing ‘good citizenship’ among employees. You can also checklist the ‘seven deadly sins of change comms’ and the Sector Spotlight falls on Just Retirement.
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