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InsideOut

Inside Out is soon be replaced with Voice, our new quarterly print publication click here for more information.  We will continue to host previous copies of Inside Out available for members . InsideOut focuses on: professional development, new thinking, industry knowledge, case studies on award-winning work.
InsideOut September 2015
Can you talk finance? Often, its the job of internal communicators to wade through a sea of figures and explain them to employees but many of us feel blinded by a balance sheet. InsideOut talks to Ernst & Young and JP Morgan veteran Ted Wainman to get some tips on simple ways to approach an organisation's annual report. He also offers simple explanations on everything from ROCE to EBITDA.

Also in this edition, IoIC's new head of commercial Jennifer Sproul explains why members can expect better value in the future, we ask why employer brand matters and look at ways to make your enterprise social network work. Plus former Radio 1 DJ Bruno Brookes talks about employee radio and the Sector Spotlight falls on theblueballroom.
InsideOut August 2015
Can internal communicators save the banks? The global financial crisis of 2008 saw the collapse of banks prevented by taxpayer bailouts, and the world is still far from fully recovered. But a massive culture change is going on in financial services partly driven by punitive fines for things like mis-selling and rate-fixing, and partly because a shift in behaviours and mindsets is vital to restore customer trust and public confidence. InsideOut talks to Erica Sosna, who has produced a report on how the finance world can create “an ethical high performance culture”.

It also looks at how the Royal Bank of Scotland is aiming to change attitudes among its staff via a people-led magazine called Outside > In, and how Barclays is championing ‘good citizenship’ among employees. You can also checklist the ‘seven deadly sins of change comms’ and the Sector Spotlight falls on Just Retirement.
InsideOut July 2015
Paramedics spend their time rushing from one emergency to another. They spend little time in one place and barely visit their headquarters, so communicating with them is a tough task. The East of England Ambulance Service Trust has come up with a rolling news service called Need To Know and it seems to be working. “Getting ambulance staff to access internal comms has been a challenge,” admits Sophie Taylor, internal communications officer at the trust. “It was also vital they could access it from anywhere."

In April 2014 Sophie launched Need To Know, a rolling news service, updated daily and accessible 24 hours a day from work, home or on the move. The results are impressive and July's InsideOut investigates how the trust's success came about. This issue also takes a look at the importance of communicating directly with older employees, asks ‘are you a “However” communicator?’, looks at what happens when social media goes wrong, the power of thanks, and learning company Pearson goes under the Sector Spotlight.
InsideOut June 2015
In the bad old days of corporate events, glazed-eyed employees would sit like zombies in the basement of a hotel being fed bullet points. However, today is an incredible age for live events, with brilliant performers, thought-provoking content and mind-blowing conversation. In June's InsideOut Jez Paxman of Live Union and Ben Wilson of Just Retirement offer insight on how to avoid 'dead' delegates at your event.

Also in this month's edition there's a look at how to approach ethics in comms, why e-cigarettes can be a burning issue for communicators, an interview with Mark Earls on why you shouldn't be afraid to copy, a personal plea for a return to a high standard of writing and the Sector Spotlight falls on Kier Group.
InsideOut May 2015
Storytelling is one of the most important tools at the disposal of internal communicators, so InsideOut has dedicated a whole edition to the art. We talk to a host of people to get the lowdown on what makes a good story and how they are best used for IC.

There’s a chance to read the tale of award-winning writers, leading agencies, a business psychologist, a film-maker, a communicator who’s worked at the top level in banking and more – including what Game of Thrones can do for communication…
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