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InsideOut

Inside Out is soon be replaced with Voice, our new quarterly print publication click here for more information.  We will continue to host previous copies of Inside Out available for members . InsideOut focuses on: professional development, new thinking, industry knowledge, case studies on award-winning work.
InsideOut December 2013
Brain power…do you use your brain for internal comms? Of course you do. Do you understand how the brains of your audience work and how neuroscience might help you improve engagement? We talk to change specialist Hilary Scarlett and find out how neuroscience has been used by John Lewis and Diageo.

There’s also a chance to meet IoIC’s new Internal Communicator of the Year, Emily Gibbs of the FT, and pick up some social media tips from Stuart Bruce.
InsideOut November 2013
Employee engagement…the holy grail of internal communication or merely a fluffy concept that means different things to different people? In the run-up to IoIC’s Insight seminar on engaging CEOs with engagement, InsideOut takes a detailed look at the subject.

Insight seminar host Jane Sparrow says you need to speak the right language, author John Smythe says revolution across the world means the workplace is ripe for transformation too, and we have an engagement case study you could place a bet on. All this, plus tips from Karren Brady and a plea from Sophie Hewitt to persevere with that engagement survey.
InsideOut October 2013
Have you heard the one about the hilarious video clip that got the whole organisation talking and enthusing about a great new initiative? Or the equally hilarious one that was funny for all the wrong reasons? InsideOut takes a look at comedy in comms. When is it right to make your comms funny? How do you go about it? And perhaps, more importantly, what happens when your funny ideas go wrong?

Also in this edition, the three Gold Award winners from the IoIC Awards 2013 talk about the projects that earned them the accolade, while author Jeroen De Flander sings the praises of storytelling for strategic gain. Plus, Jane Sparrow argues that the rush to introduce new ideas and new campaigns can lead to an organisation forgetting its heritage – with worrying results.
InsideOut August 2013
Are you an ethics girl (or boy)? What part should ethics play in internal comms? Does your loyalty lie with those paying you – or those you’re communicating to? These are the kind of questions that will be discussed at IoIC’s Ethics Summit in September and InsideOut gives you the inside track by chatting to three of the speakers who will be leading the event – Spencer Fox of Reputation Institute, Sara Lipscombe of global engineering consultants Atkins, and IoIC’s very own Dominic Walters.

Also in this issue current members of IoIC’s ’30 Under 30’ group tell other potential rising stars why they should enter this year, Steven Van Belleghem urges communicators to recruit employees to tell corporate stories, and Rachel Miller offers a blurred vision of the future of communication.
InsideOut July 2013
A year ago we were all cheering on the supreme athleticism of competitors at the Paralympic Games, but too often at work employees with disabilities are left disengaged. They regularly experience barriers to employment, further education and professional development. Hayley McGarvey at People Lab has just produced an initial report on ‘Disability & Employee Engagement’ and she tells InsideOut ‘Attitudes must change.’
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