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Voice Magazine - April 2021

Voice Magazine - April 2021

As Internal Communicators,we have long known the power of tone – how we say something can be more important thanwhat we say. We have seen a shift to more human-centred communication, brought about by the events of the past year,and, as a result, a more emotional,transparent and authentic tone of voice throughout our organisations. In this issue of Voice, we explore the importance of toneand how we can adapt our communicationto influence morale and cultural change.We cover the perennial issue of line manager communications. This continues to be a big barrier to effective internal comms. As organisations shift to more remote working, line managers are crucial in shaping the communication of an organisation, and so we explore how to better support them as an intrinsic part of our internal communication activities.We also look at the challenging issue of cybersecurity, exploring the risks and tactics we can deploy to encourage our employees to be secure and help protect the assets of our organisations. We also look at the key trends coming out of this year’s State of the Sector research. In our interview, we talk with Demetri Asprou, internal communications manager for Mars Wrigley, who shares what it is like to work for one of the biggest confectionery organisations and the experience of starting a new role last summer and still having not met his colleagues face to face.

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