Microsoft 365 for Internal Communication: Virtual Learning

Details

Ideal for IC professionals at any stage of their Microsoft 365 journey, this virtual learning programme provides a communication-first approach that helps internal communicators to apply the 365 tools effectively within their organisations.

Learning objectives

By the end of the course, delegates will: 

• Have a clear understanding of what Microsoft 365 is, and how the suite can support comms and organisation goals
• Be familiar with the skills, techniques and tools that enable you to work effectively with IT and HR colleagues to deliver a bespoke modern workplace
• Be equipped to support the planning, launch and adoption of the 365 tools.

The course will cover

Part One

Starting your journey: How to apply 365 in your own world (15th April, 14:00 - 16:00)

• Understanding what 365 is, and is not
• How the tools work together as a suite (and with third-party services too)
• Considering how each of the tools can work for you and your team 

 Changing your horizon: How 365 opens up your comms mix (22nd April, 14:00 - 16:00)

• Why planning is the secret sauce
• Setting a comms-first approach to 365
• Creating a new communications mix
• Fixing the overlap between tools (such as Teams and Yammer)
• Using the tools to achieve your comms and organisational goals
• Clarifying your role in success and adoption

Part Two

Solving the puzzle: How IC, IT and HR can work together to provide a successful digital transformation (29th April, 14:00 - 16:00)

• Clarifying who owns what, and why that matters
• The distinction between ‘technology’ and ‘content’
• How to bring the three functions together successfully
• Having more effective conversations with IT 
• Governance – setting the rules for your new approach, and how to enforce them through a mix of IT and IC
• The common pitfalls to avoid – talk to your IT colleagues about these things ASAP

 Sharing the message: How to create your launch strategy (6th May, 14:00 - 16:00)

• How to plan for 365 success
• Identifying and engaging with your key stakeholders and audiences
• Planning your communication campaign to raise awareness, increase understanding and inspire action
• Preparing for and addressing potential blockers
• Defining what success looks like and how you will measure it 

Additional benefits

Additional benefits include:  

• Pre and post course access to Canvas, IoIC's online learning environment, where they will find all course materials and be able to engage with their fellow participants
• The opportunity to try things out in the workplace (as well as at home) before coming back together as a group for discussions and feedback
• A network of like-minded professionals to connect with and learn from
• Learning from experienced Microsoft 365 specialists who have trained internal communicators in a variety of organisations.
• Six hours of CPD for IoIC members

Please note that we use Zoom and Canvas: The Learning Management Platform for our online courses. Please ensure that you are able to access these systems where you are based before booking your place.

About the trainers

Paul Jones is Head of Insight at Sequel Group. He has been helping organisations to plan, deliver and measure their communications for 20 years. Although a platform agnostic, he has to admit that the Microsoft 365 suite has an awful lot going for it.

Charles Fenoughty is Sequel Group’s Digital Media Director, and works closely with IC and IT teams to deliver best-in-class digital transformations for organisations around the world. He’s been involved with Microsoft 365 since its inception, and he brings extensive technical knowledge to this course. But while he ‘speaks geek’, like Paul he believes in a ‘people first’ approach to developing digital solutions.

Please note our training terms and conditions before booking your plac