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Maximising the Value of Communication Channels: Virtual Learning - 2 places remaining!

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Event Starts
10:00 am on 1st Sep 2020
Event Ends
11:30 am on 14th Sep 2020
Standard Price
£350.00 + VAT
Members Price
£280.00 + VAT

Jenny Davenport



Great internal communication doesn’t have to be expensive, but it can be highly resource-intensive in terms of time and effort.  This course explores ways to select the most appropriate communication methods and to squeeze the maximum value from each.

In your organisation you probably have a staff newsletter, an intranet, possibly some face-to-face channels such as team briefings or staff presentations, and various management workshops or away-days. But how happy are you with each of these channels and are they all working hard enough?

Ask yourself questions like ‘Are you pushing out information to your people – or really making them sit up and take notice?’, ‘Are your staff being talked at – or do they feel involved, engaged and enthusiastic?’ and ‘Do you feel you’re fighting an uphill struggle with insufficient budget and too small a team - or are you getting top value from your limited resources?’

In this fast-moving, highly interactive course, we will give you a practical toolkit of tips and advice that you can implement straightaway.


The programme consists of:


Webinar: The Basic Principles of Internal Communication (1st September, 10:00am - 11:30am)

Webinar: Management Communication (7th September, 10:00am - 11:30am)

Webinar: Upward and Lateral Communication (14th September, 10:00am - 11:30am)

 Please note that we use Zoom and Canvas: The Learning Management Platform for our online courses. Please ensure that you are able to access these systems where you are based before booking your place.


The course will help you:


  • Get the most out of traditional channels such as staff newsletters
  • Plan ‘joined-up’ communications by selecting the most appropriate channels for the job and using different channels to reinforce, not duplicate, your key messages
  • Make your intranet both a valuable business tool and a popular place that your people want to access
  • Create team briefs that are fun to deliver and to receive
  • Manage meaningful feedback in a variety of ways
  • Optimise every opportunity for your senior managers to communicate with staff
  • Measure the success of channels.

Above all, this is an ideal opportunity to get some new ideas and inspriation with which to re-energise your internal communications and make the most of your time and money. 




  • Pre and post course access to Canvas, the IoIC's online learning environment, where they will find all course materials and be able to engage with their fellow participants
  • The opportunity to try things out in the workplace before coming back together as a group for discussions and feedback
  • A network of like-minded professionals to connect with and learn from


"Really good course - lots of practical advice and tips to take away. The tutor was excellent - very knowledgeable and approachable (and with a good sense of humour!). Overall one of the best courses I've been on."


"The tutor was very engaging, had lots of relevant ideas and created a good work dynamic with the course. Lots of opportunities to talk through challenges and discuss practical approaches."


"I'll be implementing the planner as soon as I get back to my desk and feel like there are other tools and tips that can help me have important conversations with key stakeholders within the business."

"...met my expectations and I learnt some really good tips. It's very helpful to run ideas past the tutor and group to get feedback. I really enjoyed having practical examples of when techniques have been used."


Please note our training terms and conditions before booking your place.

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