This highly interactive course split over two session explores both quantitative and qualitative research methods, looking at what you need to measure and what methods to use. It will provide guidance on best practice surveys and polls and research techniques to support your measurement, and how to create compelling dashboards to share your outcomes and insights with your stakeholders. The course aims to build confidence around understanding and using data, particularly when giving strategic advice and influencing stakeholders.

This half-day training will provide expert guidance and proven strategies for understanding and communicating with your hard-to-reach colleagues, including building insights, using data, channel selection and use and techniques for driving engagement. The session will also ensure you are able to measure and evaluate the success of your communications, using these insights to progress and demonstrate impact.

This workshop will explore how culture works to shape organisational reality and why it is so difficult to ‘see’ it and change it. It will consider what kind of communication practice works for culture management, including how and when to communicate values and what these should look like for maximum effect. The course will also look at how how communicators can generate powerful insights about culture and how to use these insights to support leaders in shaping culture through communication.

Gravitas gives you the authority to influence, and the licence to create impact. It allows you to command the trust and respect of others. Vital skills in life, your career, and your role as an IC professional. To have gravitas, you need to fully understand yourself and others. This virtual course will explore how people interact, what makes you a trusted communicator, and how psychology, emotional intelligence, neuro and cognitive diversity allow you to build and maintain trust.

This course is tailored for senior internal communicators who wish to leverage storytelling as a strategic tool within their organisations. It is ideal for those aiming to influence executive stakeholders, shape organisational culture, and foster alignment with business objectives through impactful storytelling.

From change programmes to strategic narrative, internal communicators are being called upon to take a more strategic approach to writing. This interactive workshop will equip delegates with the techniques and knowledge they need to write at a strategic level and to have real business impact. This course is ideal for internal communicators who have either taken the Writing Skills for the Internal Communication Professional course or who are at a manager level or above.

The course - split over two highly interactive sessions - will provide attendees with the knowledge and skills they need to steer through the strategic maze and deliver clear, concise and strategic communications. The course will equip participants with the understanding and tools they need to convert strategy into communications actions; play a role in strategy formulation and development; and the ability to prepare and implement their own communications strategy.

The Crisis Management and Resilience Workshop: Planning for the Unexpected can prepare you for crises, or unexpected events so you are always ready to respond swiftly, factually and honestly to retain the support of those who matter most: your employees and stakeholders. The course will show you how crisis planning enables you and your employees to prove your organisation’s dependability, show initiative and demonstrate leadership skills. It will encourage you to think “what if?” and to understand the short and long-term consequences of the change unexpected events can bring.

If you want to influence behaviour change, understanding how people choose and respond to communication is pivotal. This highly interactive course introduces the core concepts of behavioural economics and explores what this means for internal communication professionals.

This workshop will explore a human-centred approach to internal communication - helping you to put your people at the heart of your communication design. In a rapidly changing world and organisational landscape, the course will consider how internal communicators can drive performance and productivity by designing communication experiences that are right for their people and the work they do, and that truly align to their organisation’s culture, purpose and values.