Upcoming Courses

The PRIDE Model: Building organisational success through people

To book an event and obtain member prices, please ensure you're logged into the site.
Event Date
30th Oct 2019
9:30 am - 5:00 pm
Standard Price
£485.00 + VAT
Members Price
£375.00 + VAT

Sheila Parry

Central London. Venue TBC


The business case for pride at work is compelling. It builds brand reputation and customer loyalty. It increases innovation, quality, productivity and profit and reduces health and safety incidents and staff attrition.  Communicators talk a lot about pride, especially in the context of employee engagement, because we know that when people are truly proud of what they do and the organisations they work for, performance levels increase.
But pride is an intensely personal emotion too. We can feel it for ourselves, privately, and perhaps express it more readily about others whom we care about and admire. People who have pride in what they do are more successful and happier. They take more care, make better decisions and build better relationships.
This session presents the PRIDE model, a practical framework to achieve these positive factors at work, and demonstrates how communicators have a pivotal role to play in creating a positive performance culture. It is aimed at senior practitioners who are looking for a fresh and strategic approach to take to their leadership teams that can make a tangible, positive impact on employee engagement.


The Masterclass will cover:


  • The five components of PRIDE: Purpose, Reputation, Integrity, Direction and Energy; what they mean and why they are important


  • How to create these conditions in your organisation and tie them in to your own organisational goals


  • Thinking differently about why people come to work and what makes them feel pride.


About the trainer:

The PRIDE Masterclass is led by Sheila Parry, a lifelong business communicator and Fellow of the IOIC. Sheila was founder and former MD of theblueballroom, an award-winning internal communications consultancy, where she worked with some of the world’s largest employers. She is now an independent consultant specialising in leadership communications, values and performance. 


Share this event:
Our Sponsors

Room Booking

Thanks for staying with us! Please fill out the form below and our staff will be in contact with your shortly. The see all of our room options please visit the link below.
See All Rooms
Member Login