IoIC Masterclasses have been designed to deliver advanced learning and development for senior communicators. They equip you with the skills, knowledge and tools to tackle leadership and management challenges. 


The PRIDE Masterclass: Building Organisational Success Through People


The business case for pride at work is compelling. It builds brand reputation and customer loyalty. It increases innovation, quality, productivity and profit and reduces health and safety incidents and staff attrition.  Communicators talk a lot about pride, especially in the context of employee engagement, because we know that when people are truly proud of what they do and the organisations they work for, performance levels increase.

But pride is an intensely personal emotion too. We can feel it for ourselves, privately, and perhaps express it more readily about others whom we care about and admire. People who have pride in what they do are more successful and happier. They take more care, make better decisions and build better relationships

This session presents the PRIDE model, a practical framework to achieve these positive factors at work, and demonstrates how communicators have a pivotal role to play in creating a positive performance culture. It is aimed at senior practitioners who are looking for a fresh and strategic approach to take to their leadership teams that can make a tangible, positive impact on employee engagement.

The PRIDE Masterclass is led by Sheila Parry, author of Take Pride, and we will be announcing 2019 dates soon. Email [email protected] for more information.. 

Coaching Skills Masterclass

In today's organisations, professional communicators need to flex their own communication styles in order to be seen as trusted business partners and leaders in their own right. A key component of their toolkit is the coaching capability to support and develop the communication effectiveness of their organisational clients. 

Leaders, managers and organisational colleagues who want to be seen as authentic and trustworthy need to connect directly with others, communicating with them personally. Coaching them to do this for themselves rather than relying on professional communicators to do it for them is an essential requirement. 


This one-day masterclass is aimed at communication professionals who already have a good working relationship with their senior organisational leaders and have the mandate to help them become more impactful. It will benefit communicators who are keen to develop their coaching skills and who want to be seen as communication business partners.  Participants will leave the class with:

  • A deeper understanding of why coaching is key to influencing leader communication
  • Practical coaching models to take away and use
  • Confidence in their own ability to use a coaching approach
  • Practical ways of dealing with their real-life leadership challenges

The Coaching Masterclass is led by Sheila Hirst, prinicpal of Omiliahirst and with 25 years' experience in comms at SMEs and corporates. To find out more and book your place on the next masterclass, running on 20 November, click here



Speaking Truth to Power: Creating a Speak-Up Culture

Creating a ‘speak up culture’ is now a pressing strategic imperative for many organisations. Ensuring employees can challenge malpractice and therefore prevent tragedy and corporate disaster is one reason. Enabling employees to offer ideas in an ever-increasing competitive environment is another.

But many approaches aimed at improving dialogue and upward / downward communication are simplistic and superficial. Managers wonder why, when they say their ‘door is always open’ nobody comes through it. This workshop reports on eight years of research examining the reality of dialogue in organisational settings, focusing on an employee’s moment of choice about whether to speak up. By exploring what goes on in this decision it is possible to see how employees might improve the way they speak up and leaders might significantly improve the way they invite the opinions of others. 


The Speaking Truth to Power masterclass will cover:

  • Why the 'speak up culture' is such an important issue now
  • What factors influence the decision on whether to speak up - and why employees stay silent
  • How leaders, often inadvertently, silence their employees - and how they can encourage speaking up
  • What organisational interventions can improve levels of speaking up

This one-day Masteclass is led by Megan Reitz, author of Organizational Dialogue: Developing Relational Leadership and Associate Professor of Leadership and Dialogue at Ashridge Executive Education. Look out for 2019 masterclass dates coming soon.



Neuroscience: The Science Behind Effective Employee Engagement & Change


Neuroscience is revealing how behaviour originates in the brain. This knowledge gives communication and engagement practitioners a deeper and clearer understanding of how to support teams, drive engagement and enable effective change. The learning from our colleagues in the science community is shining a light on how behaviour and mindset matters, how the right environments create the best ideas and how language, consistency and emotion all play a leading role. As communication practitioners, we now have the evidence to support what we have always instinctively understood.


This interactive one-day masterclass is designed to introduce participants to the principles of neuroscience and its implications for communication and engagement within the business.
The Neuroscience Masterclass will cover:

  • The latest research from neuroscience, explaining how the brain operates and what helps and hinders powerful communication and effective engagement
  • How to create and maintain work environments that encourage innovation, creativity and effective collaboration, exploring the importance of culture and trust
  • How to promote wellbeing, improve resilience and reduce stress in the workplace, increasing motivation, engagement and retention.

The Neuroscience masterclass is run by Jennie Flower from Minerva Engagement, specialists in communication, engagement, neuroleadership and change. Jennie combines Minerva’s expertise within applied neuroscience with her business communications experience and her own research into emotional intelligence, stakeholder behaviours and organisational change. To find out more and to book your place on the next course, running on 20 November in Manchester, click here.

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