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As the only professional body dedicated to internal communication in the UK, we exist to help organisations and people succeed through promoting internal communication of the highest standard.
Nearly half of respondents to our 2011 membership survey said that they would like the Institute to provide more information and guidance specifically for members. This is something that we intend to do in the coming months, and I am very pleased to introduce this Guide as the first of a series of documents that we will produce to provide guidance and insights exclusively to Institute members.

We know that evaluation of internal communication activities is an area that many practitioners find challenging. A number of responses to a recent IoIC online survey highlighted difficulties in establishing what approach would be most appropriate in particular circumstances.

However, it is a skill that we all need to fine-tune: a systematic approach to measurement has never been more important, with employers wanting evidence of positive impact in terms of achieving business objectives and the need to demonstrate ROI.

We have taken a two-pronged approach with this guide.

Part 1 provides useful general information on how to tackle a measurement project.

Part 2 offers case studies from a variety of organisations illustrating a range of situations, considerations and choices. I hope these real-life examples will provide inspiration to you in the evaluation challenges you face.

IOIC Members can download the guide below:

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