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As the only professional body dedicated to internal communication in the UK, we exist to help organisations and people succeed through promoting internal communication of the highest standard.

Social media is impossible for internal communicators to ignore, which is why seven graduates from the Institute of Internal Communication’s Advanced Diploma have produced a 15,000-word report into the subject, titled Social Media In The Workplace.

The report – available free to Institute members below - introduces social media and social media tools, and covers:

• The emergence and rise of social media

• How does social media affect the internal communicator?

• Benefits of social media within organisations

• The challenges and pitfalls of implementing social media, and

• How to implement social media successfully.

It also includes a survey of around 100 organisations on the use of social media internally. Plus there are nine case studies of social media at work within large businesses, including Asda, IBM, Nestle, BUPA and Vodafone UK.

IOIC Members can download the report from below:

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