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The Power of Storytelling: Virtual Learning - Fully booked!

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Event Starts
9:30 am on 7th Sep 2020
Event Ends
11:00 am on 23rd Sep 2020
Standard Price
£350.00 + VAT
Members Price
£280.00 + VAT

Anthony 'Tas' Tasgal 



From learning to go beyond facts and information to discovering how to create stories with characters, quests, archetypes and conflict, this virtual learning programme on The Power of Storytelling is designed for comms professionals who are responsible for writing effective messages and encouraging storytelling across departments, disciplines and channels in order to inspire knowledge sharing. Storytelling is increasingly becoming a vital skill for communicators and can be used to increase creativity, communicate culture and change and define your brand.


The programme consists of: 

Webinar: Unlearning: Going Beyond Facts and Information, Monday 7th September, 09:30 - 11.00

Workplace exercise: Junk the Jargon

Webinar: Re-learning: Why Stories Work, Wednesday 9th September, 09:30 - 11:00

Webinar: Telling Tales, Wednesday 16th September and Wednesday 23rd September, 09:30 - 11.00

Please note that we use Zoom and Canvas: The Learning Management Platform for our online courses. Please ensure that you are able to access these systems where you are based before booking your place.


At the end of the course, participants will: 

  • Understand the underpinning principles of storytelling and the scientific reasons why stories work
  • Be able to apply best practice storytelling techniques to their internal communication and messaging
  • Know the best ways to elicit stories from across their organisation to support knowledge sharing 

All participants will also gain: 

  • Pre and post course access to Canvas, the IoIC's online learning environment, where they will find all course materials and be able to engage with their fellow participants
  • The opportunity to try things out in the workplace before coming back together as a group for discussions and feedback
  • A network of like-minded professionals to connect with and learn from


The course will cover:

  • Abandoning our obsession with messaging and 'too much data'
  • Avoiding 'attention spam'
  • Why story conveys meaning and emotion
  • The science and art of story: Behavioural economics and the brain
  • How do you see data: direction or confirmation?
  • Decks: The Presentation vs Leave Behind
  • From data to meaning
  • The key principles of storytelling
  • 'The Golden Thread' - why structure is all important
  • Characters, quests, archetypes and conflict
  • Finding a voice and face for your brand
  • Implications and Applications


About the trainer

Anthony 'Tas' Tasgal is the author of 'The Storytelling Book' - the runner up for 2016's Marketing Book of the Year award. As well as running training courses on Storytelling, Behavioural Economics, Insightment and Creative Briefing, Tas is an Associate Lecturer at the London College of Communications, Bucks New University, Nottingham Trent and Beijing Normal Universities and an active comms and brand strategist, working for comms agencies and clients directly. His second book, 'The Inspiratorium', a compendium of insight and inspiration hit the shelves in 2018. His new book 'Incitations', is out at the end of April 2020. You can hear him talk about insight and story in this podcast or this video clip. You can connect with Tas on Twitter at @taswellhill.



"I cannot express how beneficial and influential I found this course - I found it to be the most valuable of any course I have ever attended."

"Tas was a great tutor with good knowledge and a really engaging delivery style. He held my attention all day and the course really got me thinking."


“Very interactive, with lots of useful tips and practical exercises. Thank you to our tutor for a great course, I found it very useful and engaging!”


Please note our training terms and conditions before booking your place.



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