About Us


Professional Development

Knowledge Hub




Upcoming Courses

The Power of Storytelling: Virtual Learning

To book an event and obtain member prices, please ensure you're logged into the site.
Event Date
19th Jul 2022
9:30 am - 5:00 pm
Standard Price
£380.00 + VAT
Members Price
£300.00 + VAT

Anthony Tasgal



Have you ever wanted to create comms that are more effective, compelling, insightful and actionable? Do you want to share important information so that people will actually want to listen, respond to and embrace it? This virtual learning course will show you how to move beyond data, facts and information by harnessing the power of storytelling - a proven technique which can have a dramatic impact on the way you, your team and company communicate and share information.


Learning objectives

By the end of the course, delegates will:

  • Understand the underpinning principles of storytelling and the scientific reasons why stories work
  • Be able to apply best practice storytelling techniques to their internal communication and messaging
  • Know the best ways to elicit stories from across their organisation to support knowledge sharing 


The course will cover

  • Unlearning why we have allowed ourselves to worship numbers and facts, rather than emotion and story
  • Learning how to think, speak and present in stories not catalogues and make your communications simpler and more persuasive. 
  • Discovering how to get beneath “attention spam”
  • Following the 6 S.I.M.P.L.E. rules
  • Finding out how to build The Golden Thread
  • Storyboarding your presentation
  • The power of headlines
  • Understanding the “2/3 rule of timing”
  • Abandoning our obsession with messaging and 'too much data'
  • Why story conveys meaning and emotion
  • The science and art of story: Behavioural economics and the brain
  • How do you see data: direction or confirmation?
  • From data to meaning
  • The key principles of storytelling
  • Finding a voice and face for your brand
  • Implications and Applications


Please note that we use Zoom for our online courses. Please ensure that you are able to access this system where you are based before booking your place. All times are in BST.


Additional benefits 

  • Opportunities to share ideas and learn from other organisations and practitioners through interaction between delegates
  • Pre and post-course access to Canvas, the IoIC's dedicated online learning environment
  • Six hours of CPD for IoIC members 
  • As well as being informative, this day is entertaining and surprising, as all stories should be...


About the trainer

Anthony 'Tas' Tasgal is the author of 'The Storytelling Book' - the runner up for 2016's Marketing Book of the Year award. As well as running training courses on Storytelling, Behavioural Economics, Insightment and Creative Briefing, Tas is an Associate Lecturer at the London College of Communications, Bucks New University, Nottingham Trent and Beijing Normal Universities and an active comms and brand strategist, working for comms agencies and clients directly. His second book, 'The Inspiratorium', a compendium of insight and inspiration hit the shelves in 2018. His new book 'Incitations', is out at the end of April 2020. You can hear him talk about insight and story in this podcast or this video clip. You can connect with Tas on Twitter at @taswellhill.



"I cannot express how beneficial and influential I found this course - I found it to be the most valuable of any course I have ever attended."

"Tas was a great tutor with good knowledge and a really engaging delivery style. He held my attention all day and the course really got me thinking." 

“Very interactive, with lots of useful tips and practical exercises. Thank you to our tutor for a great course, I found it very useful and engaging!” 


Please note our training terms and conditions before booking your place.

Share this event:
  • 28th June 2022
    Head of membership at CIPD and former IoIC board member Oli Howard has recently joined our impressive list of internal communicators who have received Fellowships. Here, he shares some valuable...
  • 21st June 2022
    Our latest IoIC Fellow Joanna Parsons, head of internal communications & culture with teamwork, discusses overcoming a case of imposter syndrome, being a “silo surfer” and the impact...
  • 14th June 2022
    After over 20 years of working in internal comms, Jo Bland, head of strategic engagement and internal communications at NHS Digital, has received a Fellowship in the profession. She tells us why...
Resources & Guides

Latest Jobs

Our Sponsors

Room Booking

Thanks for staying with us! Please fill out the form below and our staff will be in contact with your shortly. The see all of our room options please visit the link below.
See All Rooms