About IoIC


Professional Development

Knowledge Hub



Coronavirus Advice Centre

Upcoming Courses

Strategic Communication: Making Strategy Happen

To book an event and obtain member prices, please ensure you're logged into the site.
Event Date
24th Oct 2019
9:30 am - 5:00 pm
Standard Price
£485.00 + VAT
Members Price
£375.00 + VAT

Declan Lyons


In times of major strategic change brought about by external factors such as Brexit and seismic changes in the world business environment, it is essential that communicators are able to help turn strategic intent into organisational action.  This course aims to show you how to do this. 

This course will show you how to:


  • Plan and align your communications with your organisation's overall strategy
  • Work out how to make sure that your way of communication matches strategic intent
  • Plan your interventions
  • Measure the outcomes
  • Communicate change.
Also covered on the course:
What we mean by communications strategy - the terminology and the thinking; the elements that make up a strategy and how this impacts upon communications; turning these elements into a communications plan; identifying the appropriate channels for your communications; building feedback into the system; auditing and surveying your audiences; communicating to bring about organisational change.
Delegate feedback
'The course helped me recognise the difference between strategic communications planning and communications planning around the activities and initiatives you use to support that strategy'
 'Really made me think outside the box about how to build a comms strategy'
'It was great at getting me to consider ways of communicating other than in writing or verbally'
'Declan was an excellent tutor'

Please note our training terms and conditions before booking your place.






We are no longer accepting registration for this event
Share this event:
Our Sponsors

Room Booking

Thanks for staying with us! Please fill out the form below and our staff will be in contact with your shortly. The see all of our room options please visit the link below.
See All Rooms
Member Login