Thought Pieces

“If life were predictable it would cease to be life, and be without flavor.” Suzanne Peck, managing director of Sequel Group and IoIC President, explains why IC matters right now.

Eleanor Roosevelt was no stranger to turbulent times, having lived through the Great Depression, two world wars, and championing the civil rights movement and women in the workplace.
Her quote about uncertainty may have come out of a different time, but it is as real today as it was 70 years ago.
News of job losses; business, economic and political disruption; lack of trust in leadership; fake news; the speed of technology change: getting up for work in a morning and keeping motivated against a background of these unpredictable issues is challenging people personally, and professionally.
So how can organisations help employees adapt to unpredictable times and make the most of the different ‘flavor’ and change it brings, as uncertainty starts to feel like business as usual?
Any organisation that communicates well with its people sees a range of benefits, including greater productivity: theMcKinsey Global Institute found that it improves by up to 25 per cent in organisations with connected employees – a big impact.

IC is the glue that binds companies and people together, particularly in times of change. How we communicate at work has the power to transform working lives. It helps people feel engaged and purposeful – that they matter at work – making for better organisations and a better society overall.
This is why it’s IC’s moment and why I believe internal communication matters even more right now.

IoIC is celebrating its 70th anniversary this year and has tasted a lot of ‘flavor’ in that time: influencing internal communication’s role and seeing it transform over the years from a simple one-way channel for messages from the top of a company, to today’s trusted, professional discipline with insight, influence and impact.
Done well, internal communication creates a culture and environment of mutual understanding, forging connections between people, allowing them to perform at their best, both individually and collectively.
It opens up the flow of communication and collaboration up, down, sideways and all around an organisation. It drives initiatives, simplifies strategy, makes meaning of vision, changes behaviour and perceptions, and influences culture, people and purpose.
And engaged and informed employees are gold.

Engaged teams have lower staff turnover, 21% greater profitability, 17% higher productivity and 10% higher customer ratings than disengaged teams, according to Gallup.

IC is one of the few functions in an organisation that can add ‘flavor’ with its unique 360 degree objective view of the business. Internal communication’s ability to re-invent itself and to embrace change – not just as a profession but for the people it motivates and connects – is why it matters at work.
It’s a great time to be an internal communicator: boundless opportunities to shine, be invaluable, exert influence and demonstrate value in uniting people and organisations through these unpredictable times.


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