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Advanced Writing Skills for the Internal Communication Professional

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Event Starts
2:00 pm on 13th May 2021
Event Ends
5:30 pm on 20th May 2021
Standard Price
£350.00 + VAT
Members Price
£280.00 + VAT

Helen Deverell



This virtual learning course, delivered over two live sessions with opportunities for delegates to support and learn from one another in between, will equip internal communicators with the skills and knowledge to take a more strategic approach to their writing. 




Learning objectives

  • understand how taking a strategic approach to writing can impact business success
  • know how to apply a more strategic approach to writing in their day-to-day role
  • have confidence in their ability to advise senior stakeholders on strategic content.


The course will cover

Part One (13th May, 14:00 - 17:30)

  • How to break the rules for more engaging writing
  • Ethical writing
  • Advanced editing
  • How to make writing more inclusive

Part Two (20th May, 14:00 - 17:30)

  • Cognitive context
  • How writing can influence behaviour
  • Storytelling
  • Corporate narrative
  • How to help leaders tell stories


Additional benefits                                                                                  

Additional benefits include:  

  • Opportunities to share ideas and learn from other organisations and practitioners through peer coaching between delegates
  • Pre and post-course access to Canvas, the IoIC's dedicated online learning environment
  • Six hours of CPD for IoIC members 


Please note that we use Zoom and Canvas: The Learning Management Platform for our online courses. Please ensure that you are able to access these systems where you are based before booking your place.


Who should attend?

This course is aligned to the Creating and Curating Content and Conversation area of the IoIC profession map and specifically covers the knowledge and skills described at levels three and four. The course is most suitable for internal communication professionals who have either taken the Writing Skills for the Internal Communication Professional course or are confident they have a good grasp of the basics of writing and want to learn how to consider more strategic approaches to their writing.


About the trainer

Helen Deverell has written and edited content for 50 plus organisations including Grant Thornton, The Guardian, Royal Mail Group, Pinsent Masons, 3i, Tesco, ScottishPower, Barclays, Oxford University Press, The World Gold Council, Selecta, Avon, KPMG, and Sainsbury's over her 12-year career in internal communication.

Helen combines her writing skills and experience with her internal communication insight to provide attendees with the capabilities they need to write for internal audiences.

Helen is also an award-winning internal communicator, a Fellow of the IoIC, a regular internal communication blogger and a frequent industry award judge.


Please note our training terms and conditions before booking your place.

We are no longer accepting registration for this event
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