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Demonstrating the Value of Internal Communication: Virtual Learning

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Event Date
17th Jun 2021
9:30 am - 5:00 pm
Standard Price
£350.00 + VAT
Members Price
£280.00 + VAT

Chris Crofts



Internal communications means different things to different organisations and even different executives. But we’re all clear that the service we supply is an important one. Wouldn’t it be great if we could clearly articulate the value we bring to our organisation; focus our efforts on delivering that value - rather than lower-value activities; and measure our performance against it? This one-day course for leaders of IC will inspire, educate and provide you with tools to do just this.

Please note: This course does not cover discovering or articulating the value of internal communications in financial terms.


Learning objectives

By the end of the course, delegates will: 

  • Be able to articulate the role of internal communication in their organisation and the value the team brings
  • Identify key measures to track value, know how to capture data against these key measures and know how to use this data to improve the standing of the team and influence senior stakeholders
  • Feel confident in the value their IC team brings to the organisation and inspired to think more strategically about the work the teams does
  • Have a draft value statement for IC in their organisation and a draft outline of an IC dashboard


The course will cover: 

  • The role of internal communication - both in general terms and specifically in your organisation
  • The strategic context - how IC can support the achievement of strategic objectives
  • Models of IC value and articulating your value - creating your functional purpose statementIoIC CPD 6
  • Focusing on the value add
  • Measuring your impact
  • Creating your KPIs
  • Reporting and influencing - IC dashboard for functional performance and using it to influence stakeholders


Please note that we use Zoom and Canvas: The Learning Management Platform for our online courses. Please ensure that you are able to access these systems where you are based before booking your place.


Additional benefits

  • Opportunities to share ideas and learn from other organisations and practitioners through peer coaching between delegates
  • Pre and post-course access to Canvas, the IoIC's dedicated online learning environment
  • Six hours of CPD for IoIC members 


About the trainer

Chris Crofts has specialised in internal communications for more than 20 years and has led IC teams at HSBC, and the global IC functions at Aviva and Diageo. Chris is well-known and highly regarded in the IC community and has contributed to books and podcasts, judged awards and been the key-note speaker at many industry conferences. Now an independent consultant and trainer, Chris has a contagious passion and energy for improving the performance and reputation of internal communications teams and helping them to become truly strategic influencers.



Please note our training terms and conditions before booking your place.

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