Strategic Training Courses

Employee Engagement for Communicators

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Event Date
12th Oct 2017
9:30 am - 5:00 pm
Standard Price
£475.00 + VAT
Members Price
£365.00 + VAT
Domna Lazidou
Central London


Evidence shows that employee engagement is both an important driver of organisational performance and a measure most orgnisations struggle to attain, despite increased investment.

The reasons for this are complex, but two key areas concern communicators, in particular. First, what engagement is and what drives it is often misunderstood and, as a result, organisational focus and investment are frequently misdirected.  Also, many organisations mistakenly view communication as simply a means of talking about engagement, rather than a key tool for driving and sustaining it.  This course will equip communicators with new insights, strong evidence and practical tools to address both of these issues and make a real difference in their organisations. 


At the end of the course, participants will:
  • Understand how engagement works and how to use communication to increase it
  • Know how to connect communication and engagement in their strategy and practice
  • Be able to use engagement surveys to make meaningful improvements and prove communications ROI

The course will cover

  • What is engagement and why it matters
  • Drivers and outputs of engagement
  • Distinguishing between job and orgnanisational engagement
  • Differentiating between transactional and emotional engagement
  • Understanding different engagement models and where they come from
  • How to use communication to drive and sustain engagement
  • How to create an engagement strategy
  • Reading engagement surveys - what they mean and how to communicate results
  • Using engagement surveys and other evidence to prove communication ROI

'It demystified employee engagement'

'This course broke down employee engagement into a more tangible concept and how internal communications plays a vital part in shaping and enhancing employee engagement.'

'It's given me a structured approach to planning, implementing and identifying opportunity for internal communications in employee engagement.'

'A good mix of practical and theoretical work - really valuable exercises'

'Domna was engaging, friendly and encouraging. I felt supported and listened to'

'A fantastic course with content which will help me in my current and any future roles'

'Good content, great tutor - very worthwhile'

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