About Us


Professional Development

Knowledge Hub





Neuroscience: The Science Behind Effective Employee Engagement & Change: Virtual Learning - Fully booked!

To book an event and obtain member prices, please ensure you're logged into the site.
Event Starts
1:30 pm on 18th May 2022
Event Ends
4:30 pm on 25th May 2022
Standard Price
£395.00 + VAT
Members Price
£315.00 + VAT

Deborah Hulme



Neuroscience is revealing how behaviour originates in the brain.  This knowledge gives communication and engagement practitioners a deeper and clearer understanding of how to support teams, drive engagement and enable effective change. 

The learning from our colleagues in the science community is shining a light on how behaviour and mindset matters, how the right environments create the best ideas and how language, consistency and emotion all play a leading role.  As communication practitioners, we now have the evidence to support what we have always instinctively understood.

This virtual masterclass is delivered over two half day sessions which run on consecutive weeks with the opportunity for practical application, feedback and reflection.  It is designed to introduce communication practitioners to the principles of neuroscience explaining how the brain operates and what helps and hinders successful engagement during change. 

Delegates also have the option to attend a follow-up session to further their knowledge, Communication that Speaks to Emotion. 

Learning objectives

At the end of the course, participants will:

  • Develop an understanding of how the brain operates and the implications for effective engagement during change
  • Develop language and communication skills designed to promote a shift in mindset from fixed to growth.
  • Be able to contribute to the creation of a highly engaged and motivated workplace which facilitates wellbeing and resilience in times of change.


The course will cover

  • The human element of business and the skills required for modern day business
  • The role of energy, relationship and trust as performance drivers
  • Organising principles of the brain and our key thinking systems
  • The role of trust and psychological safety within an organisation and the correlation with performance
  • The human reality of change
  • Thinking at the core of performance and the power of mindset
  • How to minimise threat and maximise reward
  • The role social connectivity plays in building levels of engagement
  • Communicating change in three simple steps


Additional benefits

All participants will also gain:

  • Pre and post course access to Canvas, the IoIC's online learning environment, where they will find all course materials and be able to engage with their fellow participants
  • The opportunity to try things out in the workplace (as well as at home) before coming back together as a group for discussions and feedback
  • A network of like-minded professionals to connect with and learn from
  • Six hours of CPD for IoIC members


Please note that we use Zoom for our online courses. Please ensure that you are able to access this system where you are based before booking your place. All times are in BST. 


About the trainer

The Neuroscience Masterclass is run by Deborah Hulme, a Fellow of the IoIC and founder of Minerva Engagement, specialists in applied neuroscience for high performance and wellbeing. Deborah is a thought-leader and practitioner in neuroleadership and employee engagement and has over 20 years' experience shaping and delivering complex change and engagement programmes.



“A complex subject presented in an easy to understand way with concrete examples to bring it to life.”

“The subject matter is complex but the course sticks to the core principles of neuroscience where it is relevant to us as professional communicators.”

“Lots of tips and ideas alongside case studies and shared experiences that I can learn from and reflect on in my role. I’ve really enjoyed it, thank you!”

“Good content and examples explained in an easy to understand way. This session was hugely relevant and will definitely help me in my role - highly recommended!”

“Thoroughly enjoyed the course – the presenter kept us engaged throughout the day. While I had heard some of the science before it was good to consolidate it with a particular focus on what that means for us as communicators.”


Please note our training terms and conditions before booking your place.

Share this event:
  • 28th June 2022
    Head of membership at CIPD and former IoIC board member Oli Howard has recently joined our impressive list of internal communicators who have received Fellowships. Here, he shares some valuable...
  • 21st June 2022
    Our latest IoIC Fellow Joanna Parsons, head of internal communications & culture with teamwork, discusses overcoming a case of imposter syndrome, being a “silo surfer” and the impact...
  • 14th June 2022
    After over 20 years of working in internal comms, Jo Bland, head of strategic engagement and internal communications at NHS Digital, has received a Fellowship in the profession. She tells us why...
Resources & Guides

Latest Jobs

Our Sponsors

Room Booking

Thanks for staying with us! Please fill out the form below and our staff will be in contact with your shortly. The see all of our room options please visit the link below.
See All Rooms