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Strategic Communication: Making Strategy Happen: Virtual Learning - Fully booked!

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Event Starts
9:30 am on 16th May 2022
Event Ends
1:00 pm on 19th May 2022
Standard Price
£395.00 + VAT
Members Price
£315.00 + VAT

Declan Lyons



This virtual learning course is delivered over two live sessions. It gives participants the understanding and skills that they need to convert strategy into communications actions. They will be able to play a role in strategy formulation and development and have the have the ability to prepare and implement their own communications strategy. Participants can work together during and between the sessions. They will also have the opportunity to have a one-to-one post course session with the course leader to address specific issues that they may face. 


Learning objectives

By the end of the course, delegates will: 

  • Plan and align your communications within your organisation's overall strategy
  • Discover how to ensure your communication approach matches strategic intent
  • Plan your interventions so that they enforce strategic messages
  • Measure the outcomes in terms of achieving strategic intent
  • Communicate strategic direction within different cultural settings


The programme consists of                                                                                              

Part One: (16th May, 9:30 - 13:00 (BST))

  • What we mean by the term strategy?
  • Introduction to the different concepts involved in strategic thinking.
  • What is the relationship between strategy and communications?
  • How do companies manage their strategic communications?
  • Starting to prepare your own communication strategy.

A Workplace Activity

Part Two: (19th May, 9:30 - 13:00 (BST))

  • Practical issues relating to preparing a communication strategy.
  • Organisational culture and how it relates to communication strategy.
  • The importance of measurement.
  • The need to maintain staff involvement and their active contribution.


You will also be given the opportunity to book a 20 minute one-to-one session post-course with the trainer to discuss anything you would like to explore further.


Additional benefits 

Additonal benefits include:

  • Pre and post-course access to Canvas, the IoIC's dedicated online learning environment
  • Six hours of CPD for IoIC members 


Please note that we use Zoom for our online courses. Please ensure that you are able to access this system where you are based before booking your place. All times are in BST. 


Who should attend?

This course is ideal for communications specialists seeking a broader understanding of organisational strategy. It will help those facing major strategy change or perturbation shape their communications to deliver their outcomes. It links to the strategic planning, business acumen and understanding people and cultures competencies of the IoIC profession map at levels 3&4.


About the trainer

Declan Lyons has over 40 years of experience working in communications. As a senior manager, he led communications for major organisational strategic change including the privatisation of a major financial institution. He has worked on national policy development and acted a national delegate at European Union and United Nations level.   As a consultant, he has been chef d’equipe for an EU development programme and been senior consultant on others. He has developed national training and development standards and worked closely with organisations converting their strategy into action through targeted communications and effective performance and development. Declan has devised, developed and managed the delivery of over 1,000 training courses and programmes to over 100,000 participants.

Declan has an MBA from Trinity College, is a Fellow and former Council member of the IoIC, a Fellow of Business Excellence Ireland, Member of the Public Relations Ireland. He is a long-time associate specialist with the Institute of Public Administration a constituent college of University College, Dublin. Declan has published widely on management, policy and travel.


Please note our training terms and conditions before booking your place.

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