Strategic Training Courses

Strategic Communications: Making Strategy Happen - 1 place remaining!

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Event Date
15th Mar 2018
Time
9:30 am - 5:00 pm
Standard Price
£475.00 + VAT
Members Price
£365.00 + VAT
Speaker(s)
Declan Lyons
Location
Central London

Details

In times of major strategic change brought about by external factors such as Brexit and seismic changes in the world business environment, it is essential that communicators are able to help turn strategic intent into organisational action.  This course aims to show you how to do this. 

 
This course will show you how to:
 
  • Plan and align your communications with your organisation's overall strategy
  • Work out how to make sure that your way of communication matches strategic intent
  • Plan your interventions
  • Measure the outcomes
  • Communicate change.
 
Also covered on the course:
 
What we mean by communications strategy - the terminology and the thinking; the elements that make up a strategy and how this impacts upon communications; turning these elements into a communications plan; identifying the appropriate channels for your communications; building feedback into the system; auditing and surveying your audiences; communicating to bring about organisational change.
 
Delegate feedback
 
'The course helped me recognise the difference between strategic communications planning and communications planning around the activities and initiatives you use to support that strategy'
 
 'Really made me think outside the box about how to build a comms strategy'
 
'It was great at getting me to consider ways of communicating other than in writing or verbally'
 
'Declan was an excellent tutor'

Please note our training terms and conditions before booking your place.
 


 
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