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Webinar: Big themes of 2021 and tips on how to embrace them

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Event Date
29th Jan 2021
12:00 pm - 1:00 pm
Standard Price
£10.00 + VAT
Members Price


Internal Communications teams proved their worth in 2020 by aiding organisations to effectively respond to the pandemic. The challenge in 2021 is to build on this momentum to ensure that internal comms is thought of as central to organisational success, whatever the circumstances.

Last year, the IoIC continued our work with Brand Experiences on the Employee EXperience Opportunity (EXO). This included running the EXO survey. The results are now in, and big themes include:


  • Employees' attitudes to work
  • Motivation & Wellbeing
  • Leadership
  • Aligning Employee Experience and Customer Experience
  • Managing change
  • Productivity
  • The impact of Covid-19

In this webinar, attendees will have the exclusive first look at the results, and industry thought leaders will zone in on some of the big themes for 2021 and offer guidance on how to tackle them.

By the end of the session you will:

  • Have an overview of the EXO survey results, arming you with knowledge of the big industry themes for 2021
  • Learn some tactics and tips on how to meet these challenges
  • Be the first to have access to the full EXO survey report

About the speakers:

Jennifer Sproul is the Chief Executive of the Institute of Internal Communication. Jennifer is responsible for the leadership of IoIC, the only independent professional body solely dedicated to internal communication. IoIC is the voice of internal communication, setting standards for more than 70 years through qualifications, career development, thought leadership and best practice.  

Mike Sharples is the CEO & Head of Strategy at Brand Experiences, which helps organisations achieve success by delivering outstanding experiences to customers, employees, candidates and prospects. Mike is also the co-founder of the EXO and co-author of the upcoming book – Monetising the Employee Experience, which provides practical tools to help prove the ROI for EX.

Sara Vogt is Deputy Director for Corporate Communications at the Ministry of Justice.  Sara spent 10 years in communications in the private sector, including in PR consultancies Fishburn and Blue Rubicon before joining government in 2009. She has worked at DWP, Home Office, DECC and Cabinet Office, across external and internal communications. Her team recently won ‘in-house team of the year’ at the Institute of Internal Communications Awards.

About the EXO

In November 2019, Brand Experiences and the IoIC launched the Employee EXperience Opportunity, calling on internal comms professionals to ‘come join the evolution’. The movement has a singular mission: to give Employee Experience (EX) parity with Customer Experience (CX) and seeks to address some of the issues which have led to worldwide employee engagement figures being at just 15%, and global costs of unproductivity at a staggering $7 trillion. You can read more about the EXO.

Details of how to join the webinar will be sent on the day of the webinar. The email will come from streamstudio so please check your junk folders just in case.

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