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Webinar: Messaging with impact – making sure people get the point

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Event Date
28th Jun 2021
12:00 pm - 1:00 pm
Standard Price
£10.00 + VAT
Members Price


Join author, consultant and trainer of a new IoIC course Messaging for Internal Communicators: Virtual Learning Liam FitzPatrick to think about internal communications messaging. How do you ensure that your comms get people Do, feel and know the right things and what are some of the less obvious pitfalls when you are trying to be understood? What are the keys to developing core messages that deliver real results?

In this short webinar Liam will look at:

  • The importance of being employee-centric
  • The natural barriers to understanding that we all face
  • Why “what’s in it for me?” is a trap to avoid
  • Four generic strategies for change messaging
  • Simple techniques for testing and refining your messages

Details of how to join the webinar will be sent on the day of the webinar. The email will come from streamstudio so please check your junk folders just in case.

Liam FitzPatrick has supported organisations undergoing change around the world and across sectors including financial services, energy, government, higher education, transport and pharma. He has advised on communications around strategy transformation, M&A, new market entry, technology change, rebranding and restructuring.

Liam has written two books on employee communication and change and he is fascinated by good practice. His training approach is a mix of explaining practical tools and getting delegates to share their own experiences. As well as training communicators and leaders he lectures at several universities in the UK and internationally.

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