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Webinar: The importance of motivation, and how to measure it

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Event Date
4th Jun 2020
12:00 pm - 1:00 pm
Standard Price
£10.00 + VAT
Members Price
Online Webinar


In November 2019, Brand Experiences and the IoIC launched the Employee EXperience Opportunity, calling on internal comms professionals to ‘come join the evolution’. The movement has a singular mission: to give Employee Experience (EX) parity with Customer Experience (CX) and seeks to address some of the issues which have led to worldwide employee engagement figures being at just 15%, and global costs of unproductivity at a staggering $7 trillion. You can find out more about EXO in this blog.

During COVID-19 there's been a surge in recognition for frontline employees and many office-based employees have been forced to work from home. There's now an overwhelming sense that things simply can't go back to the way they were before. Backed by evidence that their organisations (and their country) needs them, frontline employees are beginning to find their voices. And employees who have been able to successfully work from home are openly questioning why they should return to a world of cramped travel, long commutes, and extended time away from their families. 

Warding off COVID-19 has been a banner of which senior leaders have asked employees to get behind, but as we transition out of lockdown, what will give employees a sense of purpose? How can engagement levels be improved? And if leaders can't 'see' their employees, how can they be sure they're realising their potential? 

This event will make clear that understanding motivation is vital to the success of any organisation; as it directly links to productivity, which links to performance, which links to profits. 

By the end of the session you will: 

  • Understand the role EX can play in helping organisations succeed over the next few months, and beyond 

  • Learn some theory behind motivation 

  • Be introduced to Motivational Mapping, which can map employee motivation and formulate action plans to help employees to realise their potential 

  • Discover the EXO roadmap and next steps 

We strongly suggest that, as well as attending yourself, you invite your senior leadership community to the webinar, and so there’s an invite here for them which you can forward. 

About the speakers:   

Jennifer Sproul is the Chief Executive of the Institute of Internal Communication. Jennifer is responsible for the leadership of IoIC, the only independent professional body solely dedicated to internal communication. IoIC is the voice of internal communication, setting standards for more than 70 years through qualifications, career development, thought leadership and best practice.   

Mike Sharples is the CEO & Head of Strategy at Brand Experiences, a branding and experience consultancy that helps organisations achieve success by delivering outstanding experiences to customers, employees, candidates and prospects. 

Steve Jones is the founder of Skills for Business. He’s a well-known business coach, public speaker, trainer and consultant. He has a passion for making companies and their products the best in their product category and has a unique understanding of leadership and management, team building and motivation in business. 

Nicholas Wardle is an award-winning internal communicator with over a dozen years’ comms and engagement experience. He’s a Fellow of the IoIC, and a Committee member of Engage for Success. He’s presently the Head of Employee Engagement and Internal Communications at One Housing. 

By registering for this webinar you data will be shared with Brand Experiences for the purpose of event evaluation and to share further information around EXO.

Details of how to join the webinar will be sent on the day of the webinar. The email will come from streamstudio so please check your junk folders just in case.

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