Speakers
Bel López
Case Study
Following years of post-pandemic disruption, British Airways faced a pivotal challenge: restoring engagement and performance at its busiest hub, Heathrow. In 2023, the airline launched a bold transformation of its operating model–empowering 7,000 colleagues through new structures, upgraded tools and smaller, connected teams with dedicated managers.
Internal communication played a central role in turning strategy into reality. Through A Better Heathrow–a campaign that made change personal and purposeful–the IC team built understanding, inspired buy-in and equipped managers to lead conversations on the ground. The result: higher engagement, improved punctuality and a reinvigorated culture.
Bel is a well-rounded communications specialist with experience across aviation and the public healthcare sector. Skilled across internal and external communications, she brings a versatile, multi-skilled approach, combining strategic insight with creativity to deliver award-winning campaigns that inform, engage and inspire.
Aligning messaging with organisational vision and strategy, Bel translates complex ideas into compelling stories to help organisations communicate with clarity and impact, strengthen their reputation and connect with their audiences.
Emma Cash is a strategic communications professional with a strong background in internal communications, stakeholder engagement and campaign delivery. In her role as Communications Business Partner for Operations, Emma partners with the Chief Operating Officer to shape and execute communications strategies that drive engagement, enhance leadership visibility and support business priorities for over 9,000 colleagues.
With a career spanning journalism, copywriting and corporate communications, Emma brings a unique storytelling lens to her work. She has led high-impact campaigns, introduced innovative internal channels, and managed crisis communications for large operational
audiences. Her approach is data-informed, creative and grounded in a deep understanding of colleague needs.