Speakers
Asif Choudry
Case Study
In a rapidly evolving workplace, personalisation is key to meaningful engagement. This session explores how The Wrekin Housing Group used personalised print to bring colleagues together following a major merger. By providing every team member with a bespoke welcome pack, we created a sense of belonging, encouraged collaboration, and reinforced key messages in a way digital channels alone couldn’t achieve.
Join us to discover how thoughtful, cost-effective print campaigns can enhance internal communications, drive cultural change, and make employees feel valued. You’ll leave with practical ideas on how to integrate personalised print into your own comms strategy.
Three takeaways from the session:
How to use personalised print to create impactful internal campaigns
Why tangible, physical communication enhances digital engagement
Practical ways to personalise comms without exceeding your budget and keeping it sustainable
Aimed at the following practitioner levels:
Asif Choudry is the Sales & Marketing Director at Resource, a full-service communications business, and founder of the #CommsHero community. With 30 years of experience in creative strategy, marketing, and sustainability, Asif champions innovative approaches to communications. A recognised thought leader, Asif also hosts the #CommsHero podcast, inspiring a community of over 15,000 marketing and comms professionals. Recently, he’s embraced ice bath cold water therapy because if you can survive that, you can handle anything (even a tricky comms project!).
A professional communicator for almost two decades, Ed has held a number of communications leadership roles in business associations, renewable energy, higher education and now housing. Ed leads the strategic communications and engagement function at Housing Plus Group, a social housing and care provider that creates places that people are proud to call home across Shropshire and Staffordshire. Housing Plus Group have recently merged with The Wrekin Housing Group, Ed’s key focus is the new organisation is on engaging the new combined team of 2000 people. Away from his laptop Ed spends time with his young family, writes about food and drink, and reads history.