Case study: Communicating a major business separation

11.25am – 12.05pm GMT, 27 November 2025 ‐ 40 mins

Case Study

This session will explore how Cake Communications and National Gas partnered to deliver one of the UK energy sector’s most complex transformation programmes – the separation of National Gas from National Grid. Over two years, Cake developed and implemented a multi-channel internal communications strategy that supported the creation of a new, independent business and the largest single technology carve-out ever undertaken in the sector.

You will hear how communications played a pivotal role in uniting colleagues through significant change, building a strong ‘one-team’ culture, and ensuring that the programme was completed on time, on budget and with engagement activity recognised as a key success factor.