Communication often assumes that if people understand something, they will act on it.
But in reality, employee behaviour is shaped by context, habit, social norms, cognitive bias, friction and motivation.
This session introduces behavioural economics as a practical tool for internal communicators who want to move beyond awareness and create meaningful action.
Using the analogy of encouraging employees to wear red socks, it explores how communicators can diagnose behaviour, design better interventions and use nudges ethically and creatively.
Participants will be introduced to practical behavioural science tools, apply them in a live activity, and explore how they can help address workplace challenges including change, leadership, culture and engagement. A real-world case study will show these principles in action.
Jon is a behavioural economist and founder of Prologue Communications.
He helps complex organisations adopt new ways of working by applying behavioural science, change management and creative communication.
Jon and his team partner with HR, Communication and Transformation teams at organisations including Aldermore Bank, UK National Nuclear Laboratory and the Medical Protection Society.
Outside of work, Jon is a keen gardener and cat-dad to his Bengal called Rose.