How do you connect colleagues, build trust and embed behaviour change in a single day?
Global pharmaceutical company Boehringer Ingelheim needed colleagues to embrace its company behaviour: to Decide and Act with Speed. But it wanted to do more than simply broadcast the message from a town hall stage. By putting play at the heart of its annual all-company, in-person event, the team created space for colleagues to connect, learn and practise new behaviours.
In this interactive case study, the client and agency team reveal how a missing jigsaw piece, alongside a beer pong-inspired game, helped colleagues put the behaviour into practice, and what internal communicators can learn from the approach.
Jo Malby is Client Service Director at 44 Communications, an internal communication agency that helps organisations make big change stick.
With more than 20 years' experience in brand and communication, Jo works with clients to translate complex business challenges into strategies and campaigns that feel human and deliver real impact.
As Boehringer Ingelheim's lead client partner, Jo has helped shape and deliver a wide range of culture and transformation programmes across the organisation, including the development and delivery of the annual all-colleague event, Our Focus Day. Her expertise spans strategy and creative development through to activation, measurement and evaluation.
Nick is the Strategic Content Director at 44 Communications. With a master's degree in internal communication management and a strong content background, he brings both academic rigour and practical experience to internal communication challenges.
Nick specialises in translating strategy into communication with purpose that create understanding and deliver measurable impact. He has worked with organisations across a range of sectors to design behaviour change and engagement initiatives, using play, gamification and immersive experiences to engage deskless audiences and promote two-way communication.
Pivoting away from the world of biomedical science, Niamh turned her hand to making complex things make sense. With experience across pharmaceuticals, financial services, consultancy, agency and the not-for-profit sector, she's worked with leaders and organisations to turn strategy and change into stories that people genuinely connect with.
From enterprise-wide campaigns to culture and transformation, Niamh thrives on combining insight, creativity and a perpetual curiosity about what makes people tick.
She's recently taken on a brilliant new challenge at Boehringer Ingelheim – resetting the foundations of meaningful connection in an AI and digitally focused chapter.
