Speakers
Simon McMurdo
When colleagues tell you they're not getting enough information, but also that they're getting too much, where do you start?
Specsavers transformed communication for its Annual Plan, a critical programme of change that had spent years struggling to resonate with its audience. Rather than simply sending more updates, the team took a human-centred approach, creating Specsavers’ first personalised communication plan that gave colleagues a genuine voice in how they stayed informed.
As Communications Manager at the Specsavers Contact Centre, Simon McMurdo has spent the last three years transforming colleague communication and engagement.
Under his direction, departmental open rates have risen to 20 per cent above industry standard and Simon was nominated by his peers for the Significant Contributor Award at the 2024 National Contact Centre Awards.
With eight years' experience including working with local government on change programmes, Simon is passionate about building culture through communication that people genuinely value.
Arjun Singadia has been a Customer Service Specialist at the Specsavers Contact Centre for almost a decade and has spent the last two years developing his skills as a Communications Champion.
Working closely with the Communications Manager, he plays a key role in delivering day-to-day communication and ensuring messages are understood by colleagues. Arjun provides vital and transformative insight into how communication are received, helping shape improvements that make strategies more relevant, engaging and effective.