Speakers
Insight
In a world where change is accelerating and AI is transforming how we work, agility has never mattered more. AI is moving faster than traditional ways of working can keep up with, and the real competitive edge isn’t the technology itself, it’s how quickly we adapt to it. In this talk, Erum Quddus, Communications Expert & Trainer in AI, Agile and Tech Change, explores why agility is essential in the age of AI and what happens to organisations and individuals who don’t keep pace. She’ll explain why agility is the key to helping communicators guide teams through uncertainty and make AI adoption more human, strategic and sustainable.
Erum has over 14 years’ experience leading communications for large-scale, complex transformations across banking, IT, fintech and insurance. She has helped organisations translate complex change into clear, compelling stories that resonate with executives and colleagues alike – tackling resistance, building trust and driving buy-in and engagement throughout change journeys.
Her sweet spot is technology-driven change and agility – demystifying both for non-technical audiences, and showing teams how to leverage AI to work smarter, and be more innovative and creative. As a trainer, Erum regularly delivers courses for the Institute of Internal Communication.