Every day, we influence people through the words we choose, the stories we tell, the way we behave and sometimes without even realising it.
This interactive masterclass explores the psychology and science behind why people say yes. Discover the power of influential language, the six principles that shape human decisions and how storytelling can trigger powerful emotional responses.
You’ll leave with practical techniques you can use immediately, but also a question: are you influencing the people around you… or are they influencing you?