Helping leaders to inspire through storytelling and AI

12.15pm – 12.55pm BST, 16 October 2025 ‐ 40 mins

Insight

Jeremy will share his insight and experience of coaching leaders in the art of engaging storytelling around business strategy and direction. He will show how leaders can employ tactical empathy to change hearts and minds and win over people who are radically opposed to change. Alongside this, he will offer practical tips for internal communicators to support leaders in putting together powerful stories and engaging in real, genuine small talk with colleagues at all levels of the business.

Building on this, Jeremy will also share his knowledge of AI and the creation of digital twins – showing how to train an AI tool to act as a critical thinking assistant, using effective prompts and audience personas to refine stories and ensure they hit the mark with confidence.

Speakers

Jeremy Connell-Waite

Design Principal, IBM

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Jeremy Connell-Waite

Design Principal, IBM

Jeremy Connell-Waite is a storyteller, speechwriter and communications coach passionateabout helping leaders use words to create real impact. As Design Principal at IBM, he leads the Impact Storytelling Program and created Communications Thinking™, a system that blends narrative design with generative AI to help executives and future leaders craft stronger, mission-driven stories. He is the author of The 109 Rules of Storytelling and host of The Truth in Ten podcast, which spotlights leaders whose short stories changed the world. Jeremy’s mission is simple: combine good human behaviour with technology to make the world work a little better.