Iceland Foods successfully delivered a complex, large-scale transformation of its store management structure, impacting over 4,000 colleagues across 1,000 stores.
To mitigate the significant financial, operational and reputational risks, Iceland partnered with Cascade Productions to place strategic communication at the heart of the change.
Reframed as the “Management Model,” the programme emphasised transparency, fairness and opportunity. Supported by a multi-channel campaign including roadshows, video, print and digital content. Produced within a month and delivered within a two-week rollout, the approach minimised negative sentiment and enabled strong colleague engagement.
The project team will share how the project reduced financial risk, improved retention and demonstrated how clear, insight-led communication can successfully enable high-risk organisational change at scale.