Speakers
Andrea Law
When The Wernick Group launched Vision 2030, its first ever long-term strategy, the ambition was bold: become the partner of choice in every sector it serves and double turnover.
But a strategy only works if every colleague understands it, believes in it and knows their part in delivering it. For a 90-year-old, family-owned business with around 900 colleagues across six businesses and 39 locations, that was a serious internal communication challenge with 60% of colleagues having no PC access, working in factories, depots, on the road and at client sites.
Enthuse designed an internal communication programme for Wernick built around a 10-month CEO roadshow, reaching all 39 locations from Inverness-shire to Cornwall with genuine two-way dialogue. Ensuring the Vision could reach everyone, regardless of digital access.
Andrea Law is the founder of Enthuse Communications, the internal communication consultancy she set up over a decade ago. She has spent more than 25 years in business communication and has seen what happens to a culture, and to business performance, when an organisation gets it right with its people.
Fourteen of those years were spent in-house at Warburtons, Britain's biggest baker, and at the Co-operative Group during its year of crisis, reaching thousands of colleagues spread across bakeries, depots, shops and offices.
Andrea now uses her award-winning expertise, and her enthusiasm, to help organisations engage workforces split across shifts, sites and supply chains. Clients range from Kellogg, the MND Association and Nuffield Health to Cadent Gas, the University of Warwick and Wernick Group.
