Case Study
Discover how a leading UK insurer broke away from 'business-as-usual' by partnering with Bowline to drive a culture-first transformation–one that redefined leadership, boosted performance, and embedded a more human, high impact approach across the business.
Working hand-in-hand with employees and an ambitious new CEO, the Bowline team co-created a new vision, values and behaviours. From there, the focus shifted to leadershipprogrammes, designed to build high-performing, self-aware teams. The transformation even extended outwards to marketing, refreshing the brand story and online campaigns. A truly inside-out approach.
The results speak volumes: sales have more than doubled, while employee engagement and pride in this historic brand is stronger than ever. The outcome is a motivated, aligned, and high-performing organisation ready for the future. It sounds impressive, but for this team it's only the beginning.
As Communications Manager, Jo brings energy, creativity and heart to every project. She has a gift for making complex ideas clear and culture feel real–whether she’s co-creating values, developing heartfelt digital campaigns or shaping inspiring brand spaces and events. Her work is all about connection, clarity, and creative impact.
Jess is an integrated communications specialist with deep experience supporting FTSE 100 brands in developing strategies that inspire audiences inside and outside the organisation. For more than a decade, she has led Bowline, partnering with clients across industries and regions to strengthen workplace cultures and drive meaningful engagement. Known for combining strategic clarity with creative execution, Jess helps organisations cultivate environments where people thrive and brands succeed.
