Internal communication professionals are increasingly expected to demonstrate the difference their work makes, not simply report on activity.
This interactive workshop explores how practitioners can move beyond familiar measures such as open rates, clicks and attendance to build a stronger picture of communication impact.
Drawing on real-world experience and research around measuring impact in internal communication, the session will combine insight with practical discussion and give participants approaches they can apply within their own organisations.
There will also be space to explore some of the real measurement challenges participants are facing and consider how they might approach them differently.
Jo Hall is an Internal Communication Consultant and Coach with over 20 years' experience in employee communication, global leadership and change management across pharma, finance, tech and digital industries. She is a Fellow of the IOIC, a Lead Trainer and Assessor for the Advanced Diploma, and designs and delivers the IOIC's Measurement & Evaluation course.
Jo holds an MA in Internal Communication Management and is co-authoring a book with Anthony Monks on Measuring the Impact of Internal Communication, due for publication in May 2027.
Anthony Monks is a communication leader and PR Director with 15+ years’ experience across the private, public and not-for-profit sectors, including the NHS.
He specialises in internal communication strategy, leadership communication and impact measurement, helping organisations understand how communication influences behaviour, confidence and trust. Anthony holds a Master’s degree in Internal Communication Management.