Writing for Digital Publication

Details

This course is aimed at people who write or provide content for intranets, extranets, internets and, to a lesser extent, email newsletters or other electronic publications. While this course may touch on elements of digital design, it is not a design course and is fully focused on writing.

Benefits

This course will help you to understand the different needs when writing for digital publications (as opposed to print) while developing your own, personal style. It will look at how people read differently on screen and what you need to do to first catch their attention and then maintain their interest.

Objectives 

• To help you improve the impact of your words – writing actively
• To explain the differences of how people read in print and online
• To look at the relationship between headlines (titles) and the first sentence that you write, so that you can grab the reader’s attention.
• To look at the use of images, links, alt tags etc
• To sharpen your individual editing – a vital skill for electronic publication

Outline

Understanding your audience; appropriate language and style; writing news; starting a story; looking at headlines (titles) and more.

Delegate feedback

'The course was perfect. I have never been trained to 'write' and I picked up lots of tips I was not aware of. The content and pace were perfect for me. I have come away with the ability to apply what I learnt immediately.' 

'Steve was such a great trainer and full of energy. A great structure covering all of the vital writing points'

Please note our training terms and conditions before booking your place.