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Writing Skills for the Internal Communication Professional: Virtual Learning - 1 place remaining!

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Event Starts
2:00 pm on 8th Feb 2022
Event Ends
5:30 pm on 15th Feb 2022
Standard Price
£395.00 + VAT
Members Price
£315.00 + VAT

Helen Deverell



This virtual learning course, delivered over two live sessions with opportunities for delegates to support and learn from one another in between, will equip internal communicators with the skills and knowledge to write confidently and effectively across a variety of channels and for a range of audiences.

Please note that there is an overlap of content in this course and the IoIC Foundation Diploma. This course is not recommended for someone who is currently undertaking or has previously completed our Foundation Diploma.


Learning objectives

By the end of the course, delegates will: 

  • have confidence in their own writing ability
  • be able to adapt their writing for different audiences and channels
  • be able to advise colleagues on good writing practice.


The coure will cover

Part One (8th Feb, 14:00 - 17:30)

  • How to plan your content
  • How to structure news stories
  • How to write strong headlines
  • How to adapt your writing for different channels
  • How to adapt your writing for different audiences

Part Two (15th Feb, 14:00 - 17:30)

  • How to apply technique to bring your writing to life
  • The basics of grammar
  • How to edit with confidence
  • How to proof with precision


Additional benefits

  Additional benefits include:  

  • Opportunities to share ideas and learn from other organisations and practitioners through peer coaching between delegates
  • Pre and post-course access to Canvas, the IoIC's dedicated online learning environment
  • Six hours of CPD for IoIC members 


Please note that we use Zoom and Canvas: The Learning Management Platform for our online courses. Please ensure that you are able to access these systems where you are based before booking your place.


Who should attend?

This course is aligned to the Creating and Curating Content and Conversation area of the IoIC profession map and specifically covers the knowledge and skills described at levels one and two. The course is most suitable for internal communication professionals who are either new to internal communication or have limited experience of writing for internal channels and audiences. It is also suitable for those looking to refresh their knowledge and skills of the core principles of good writing.


About the trainer

Helen Deverell has written and edited content for 50 plus organisations including Grant Thornton, The Guardian, Royal Mail Group, Pinsent Masons, 3i, Tesco, ScottishPower, Barclays, Oxford University Press, The World Gold Council, Selecta, Avon, KPMG, and Sainsbury's over her 13-year career in internal communication.

Helen combines her writing skills and experience with her internal communication insight to provide attendees with the capabilities they need to write for internal audiences.

Helen is also an award-winning internal communicator, a Fellow of the IoIC, a regular internal communication blogger and a frequent industry award judge.


Please note our training terms and conditions before booking your place.

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