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Writing Skills for the Internal Communication Professional - Fully booked!

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Event Date
20th Feb 2020
9:30 am - 5:00 pm
Standard Price
£485.00 + VAT
Members Price
£375.00 + VAT

Helen Deverell

Central London. Venue TBC


As internal communicators, the way we write has the power to inform, influence and inspire. Whether it’s writing for the intranet or being called upon to coach and advise colleagues to create their own content.

That all requires skill. Skill to spot a story. Skill to structure content in the right way. Skill to bring content to life. Skill to adapt your writing style for different channels or audiences. Skill to edit with confidence. Skill to proof with precision.

This one-day workshop provides you with the knowledge and skills to write with confidence for a variety of audiences and channels.



At the end of the course, participants will:                                                          

  • Have increased confidence in their own writing abilities
  • Understand how to plan content
  • Understand how to structure a news story
  • Know how to make their content more engaging to read                                                                                              
  • Understand the basics of grammar
  • Understand the difference between editing and proofing and how to do both to a high standard.


The course will cover


  • How to plan your content
  • How to structure news stories
  • How to write strong headlines
  • How to adapt your writing for different channels
  • How to adapt your writing for different audiences
  • How to apply technique to bring your writing to life
  • The basics of grammar
  • How to edit with confidence
  • How to proof with precision


About the trainer


Helen Deverell has written and edited content for 50 plus organisations including Grant Thornton, The Guardian, Royal Mail Group, Pinsent Masons, 3i, Tesco, ScottishPower, Barclays, Oxford University Press, The World Gold Council, Selecta, Avon, KPMG, and Sainsbury's over her 12-year career in internal communication.

Helen combines her writing skills and experience with her internal communication insight to provide attendees with the capabilities they need to write for internal audiences.

Helen is also an award-winning internal communicator, a Fellow of the IoIC, a regular internal communication blogger and a frequent industry award judge.


Please note our training terms and conditions before booking your place.



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