Gemma is a strategic marketer and sustainability advocate, dedicated to proving that business and marketing can be powerful forces for positive change. With a career spanning brand strategy, integrated communications, and sustainable business transformation, she combines creativity with purpose to drive meaningful impact - for people, planet and profit.
Gemma is co-host on the podcast Can Marketing Save the Planet?, a two-time published author, and Carbon Literate. Her efforts have seen her awarded ‘Outstanding Contribution to Marketing’ in 2022 for driving sustainable marketing transformation. And in 2024, awarded Highly Commended, for Changemaker of the Year Award. She is also an advisor on the team at 30X30 the UK’s biggest nature recovery movement.
Gemma’s experience spans sustainable marketing and brand strategy where she has worked with organisations developing purpose-driven narratives that engage audiences and inspire action. She enjoys working with brands and stakeholders on transformational shifts toward responsible practices and integrated campaigns and storytelling which drive performance and impact.
Previously, as Marketing Director at the Chartered Institute of Marketing (CIM), Gemma led initiatives to educate marketers and shape industry standards. She spearheaded brand strategy and high-impact campaigns across PR, content and marketing while fostering team capability and cross-functional leadership. She developed the first regulated qualification in Sustainable Marketing and also teaches CIM qualifications at Level 4 and 6.
Her professional background also includes product and commercial leadership at Sony where she worked between Tokyo and the UK on product development and propositions, managed product lifecycles, market positioning, and retail strategy across multiple tech categories. Chief Community Officer at WeAre8 a social media platform dedicated to advancing ethical social media and sustainable ad platforms, Gemma worked on the citizen strategy.
Gemma is Co-Founder of The Preventative Healthcare Service, a community interest company focused on supporting preventative healthcare, and helping people to learn how to take care of themselves via effective stress management programs and wellbeing techniques aligned with breath work, movement, nutrition, sleep health and relaxation.
