IoIC Awards 2025 Winners

We are delighted to announce the winners of the 2025 IoIC Awards

In a night of inspiration and celebration, over 400 internal communication professionals came together on Thursday 18 September at one of London's most exclusive venues - The Hurlingham Club - to celebrate the winners of the IoIC Awards 2025.

Our Awards Chair, Justine Stevenson and IoIC’s Chief Exec Jennifer Sproul were delighted to welcome everyone to the sold out Dinner where the Awards marked 70 years of championing excellence in internal communication. With close to 300 entries this year, the Judges commented that "there's some truly outstanding internal communication work happening out there, from incredibly skilled individuals and teams."

Jennifer started off the evening's proceedings looking towards the future: "As we mark 70 years of the IoIC Awards, it’s clear that internal communication is not standing still. The future of our profession is human-led and technology-enabled, built on connection, collaboration, and creating real value for people and organisations. And our future will be shaped by the positive difference we make and the impact we deliver together. This year’s Award entries show exactly what happens when we get this right. It’s a true privilege to lead your Institute and to shine a light on the amazing work you do everyday."

Justine remarked on the legacy of the Awards and on how presiding over them - and being part of the internal communication community - makes her so proud: "For seven decades, these Awards have shone a spotlight on the individuals and teams driving connection, clarity, and change within organisations. As practitioners, we've continued to innovate, evolve and support one another - and tonight is our moment to reflect, recognise, and rejoice in that. This combination of outstanding work and the support we give each other as a community is what makes me so proud to preside over these Awards."

Class winners' trophies were handed out, along with the Grand Prix Award winner was the pinnacle of the evening. This top trophy went to: National Grid - Big Work by Goldbug & National Grid

It was a night of reflection, recognition and rejoicing – marking history while embracing the future. Congratulations to all the winners.

Winners

Strategy & Campaigns Winners

Best Change/Transformation Campaign
A Better Heathrow by British Airways

Best Employee Experience Programme
We Deliver More by Royal Mail with blue goose

Best Employee Voice Programme
#FeedbackToProgress employee voice programme by Experian UK&I

Best Engagement Programme
BT Group - Secure Sense by Goldbug & BT Group

Best Equality, Diversity and Inclusion (EDI) Campaign
Everyone Is Unique by The Inclusion Campaign Project Team in Steam Thermal Solutions, a part of Spirax Group

Best Global Communications Campaign
Rolling out values and behaviours to RS Group's global team by RS Group with scarlettabbott

Best Internal and External Communication Alignment
A disastrous internal communications campaign by Hiscox

Best Leadership Communication Programme
Building trust through change: Humanising leadership at TUI UK&I by TUI UK&I

Best Ongoing Campaign
National Grid - Big Work by Goldbug & National Grid

Best Single Campaign
Heathrow's Internal Christmas campaign by Heathrow Internal Communications

Best Strategy Development
Building awareness, understanding and belief in the Insurance, Pensions & Investments strategy: how we'll help Britain prosper by planning for the future by the Lloyds Banking Group Insurance, Pensions & Investments corporate affairs team, supported by Two Degrees Below and DRPG

Best Sustainability Campaign
ACTIVE8 Sustainability for Bridgestone West by Bridgestone and Sequel Group

 

Skills

Best Design/Imagery
National Grid - Big Work by Goldbug & National Grid

Best Feature/Writing
The Reporter Quarterly - Spring launch issue by White and Case and Sequel Group

Best Storytelling
Pep Talk by PepsiCo UK and beetroot

Channels

Best Community Management
Creating our winning culture with Loop at the centre by Moto Hospitality

Best Event
Best Event – Marriott x Remarkably by Marriott International x Remarkably

Best Intranet
Oak Engage supports Burger King UK to transform employee experience with the launch of BK Hub by Burger King UK and Oak Engage

Best Magazine
The Reporter Quarterly - Spring launch issue by Sequel and White and Case

Best New or Relaunched Channel
Primark - Relaunching ZING, our Colleague App, in Ireland by The Internal Comms & Engagement Channels Team, Primark

Best News Channel
Pep Talk by PepsiCo UK and beetroot

Best Podcast
The Squeeze by Voyage Care

Best Video/Animation
Telling our future story: two years of organisation design complexity in one simple animation by Defence Equipment and Support and DRPG/Grosvenor

Innovation

Game Changer
BT Group - Secure Sense by Goldbug & BT Group

Innovative Use of Media/Technology
Aberdeen Investments - Ring the Bell by Aberdeen

Most Innovative Content Creation
Mubadala Fair 2024: Innovation You Can Feel by Mubadala and The Engage Group

Team

Best Small Agency (1-10 people)
Bowline Communications

Best Medium Agency (11-30 people)
Goldbug

Best Large Agency (30+)
H&H

Best In-House Teams

Best In-House Team 1-5 people
Northumbrian Water Group Internal Communications Team

Best In-House Team 6-10 people
Google DeepMind Internal Communications Team

Best In-House Team 10+ people
Santander UK

Best Public Sector or Not for Profit Teams

Best Public Sector or Not for Profit Team 1-5 people
Lothian Pension Fund Communications Team

Best Public Sector or Not for Profit Team 6-10 people
West Hertfordshire Teaching Hospitals NHS Trust

Best Public Sector or Not for Profit Team 10+ people
Ministry of Justice

People

Best Internal Communication Newcomer
Lianne Moulder, Admiral Group PLC

Internal Communication Manager of the Year
Ranjani Dhanabalakrishnan, St Giles Trust

Internal Communication Leader of the Year
Shalini Gupta, ARUP

IoIC Grand Prix Award

National Grid - Big Work by Goldbug & National Grid

Book of the Night

In response to feedback, this year we once again have an electronic Book of the Night where you can find out a bit more about the winning entries and what the judges said about them.

Photos of the night

Can be found here very soon.